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Through person interprets the sense of stimuli in a manner consistent with his or her particular perceptions, needs, and expectations. The three stages of perception are exposure, attention, and interpretation In simpler terms, it is how a customer sees a particular brand with what he or she has been able to understand by watching the products, promoting them, feedback, etc. It’s the face of that particular brand in the head of the customer.
Factors deciding customer perception
In addition, several variables can affect consumer experience. Consistency in resultsHow the company has done in the past and how it is currently performing are some of the key factors.
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