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Here is the report you requested on how to protect the earth by going green, along with recommendations on how to increase profits and implement strategies in our corporation to protect the earth. The research included secondary research using professional and scholarly journals and primary research using a survey conducted on survey monkey.

The environment has received damaged caused by humans throughout the years. With factories and business contributing to global warming we must take action to protect the earth. Many people dont know the effect that global warming has had on the earth, sea levels are started to increase, air pollution has increased, wildfires are becoming more often, and the oceans are being filled with garbage. With these problems increasing we might see a big change in the earth’s environment. If we continue in this path, the earths environment will change drastically leading to natural disasters. Researchers predict that we have less than 20 years to reverse this problem before we cant no more. In response to that many companies have started the initiative to become eco-friendly to protect the earth. With more people starting to become aware of the problem they are starting to be more and more motivated to buy more eco-friendly products. Protecting the earth can be a win-win for both suppliers and consumers. Becoming an eco-friendly business can help us protect the earth and increase the company profit.

The purpose of this report is to understand why protecting the earth by going green is important. If global warming continuous to increase natural disasters such as droughts, wildfires and hurricanes will be more often. In order to avoid this and to protect the earth we must as a business become eco-friendly. In addition to helping our planet by going we green, the company can also increase its profit by entering the green market and recycling used materials. Consumers these days are becoming more and more aware of the damage caused by global warming and are starting make changes in their shopping habits. With us entering the green market we can help save the earth and increase the our profit.

The goals of this report are to (1) explain the danger of climate change, (2) show the consequences of climate change if it continues to increase, (3) identify strategies and solutions that the company can use to help protect the earth and increase profits at the same time (4) show how other similar companies are going green. A Survey conducted on survey monkey, provides significant information to achieve the report goal. Finally, the report will draw conclusions from the collected information and suggest recommendations based on those conclusions.

In Harvards 2018 report on climate change they stated that the earths temperature has been increasing since the Industrial Revolution. Studies conducted at Harvard show that between the year 1880 and 2017, the average global surface increased by 0.9 degrees. In 2016 the earth experienced its third consecutive hottest year according to records on climate change. Since the Industrial revolution began in the 1880, we have seen an increase in Greenhouse Gas (GHG), according to studies conducted by Harvard the GHG rose 60 percent between 1880 and 2014. Higher levels of GHG in the atmosphere are causing temperatures to rise by increasing radiative forces. The effects of GHG increasing, will be devastating with sea levels rising, and ice melting.

According to Harvards report, about 200 nations have acknowledged the danger of climate change in joint statements and international agreement that humans activity is responsible for climate change. In the report about 97 percent of climate scientist claim that human activity is causing climate change.

In 2018 the Intergovernmental Panel on Climate Change (IPCC) issued a report which left many people in shock. In the report, 90 climate scientists from 40 different countries, stated that if people dont take action to maintain and limit global warming to 1.5 degrees Celsius by the year 2040. The results will indeed damage the earths environment to a point where it can not be reversed.

The IPCC stated in the report that if the heat trapped in the earths atmosphere increases, there will be no turning back. The results of climate change will be devastating with natural disasters increasing for example, extreme droughts, devastating wildfires, deadly hurricanes, massive floods, and widespread shortages that will affect both the earth and humans.

In the report conducted by the IPCC it states that we must maintain the Celsius level at 1.5 and if we increase the Celsius level by half degree we will see drastically changes in the earths environment.

According to NASA the earths temperature has began to rise at an alarming rate. NASA has stated that the Global Temperatures in 2018 where higher than those between 1951 to 1980. According to scientist at NASA the years between 2016 through 2018 has been the warmest years in modern record, meaning that global warming has been increasing drastically.

The Environmental Defense Fund (EFD) stated that climate change can increase air pollution, which can cause an increase in smog that could harm many people who suffer from asthma, increasing the chance of them having an asthma attack.

According to the Environmental Defense Fund (EFD) the earths temperature has increased to a point where frozen water on the earth has started to melt. The earths snow, glaciers, sea and fresh water ice has begun to melt at a alarming rate leading to the sea level to rise. The melting sea ice will expose darker sea waters, which will absorb more sunlight than ice leading to the ocean heating at a alarming rate and speeding the cycle of melting and heating.

Having the temperature increase has led to sea levels to rise. The EFD stated that oceans are getting hotter, expanding and becoming more acidic. The consequences of this shift causes the oceans to expand, which as a result contributes to higher sea levels. On the other hand, around a third of carbon dioxide emissions end up in the oceans which leads to the ocean becoming more acidic. In a report conducted by the EFD in 2018 the ocean is now 40 percent more acidic than it use to be.

According to NASA droughts in the Southwest and heat waves will become more intense, and cold waves less intense everywhere. In NASAS climate change report they stated that summer temperatures will keep rising, leading to reduction of soil moisture, which causes heat waves. It is predicted that heat waves that would bee seen once every 20 years will become more occur every 2 or 3 years.

The EFD (2018) reports that the weather is getting more extreme with heatwaves becoming more frequent worldwide. The evaporation of the ocean becomes like fuel for storms which causes hurricanes to become bigger and more devastating.

The EDF report conducted in 2018 states that a warmer atmosphere will increase the formation of smog. Smog can be dangerous to humans causing lungs to irritate and triggering asthma attacks. In addition extreme summer heat will cause more deaths during heat waves. With fresh water getting warmer it will be easier for diseases to grow and contaminate drinking water.

According to the Ocean Health Index marine trash has become a big problem for sea creatures. With marine trash pilling up and creating small islands sea creatures sometimes eat plastic causing them, to get sick and at times causing them to die. In a study conducted by Jenna Jambeck, an assistant professor at the university of Georgia, she discovered that an estimate of 8 million metric tons of plastic trash enter the ocean every year.

In Harvards report on climate change, they stated that by the year 2030, the supply of water may outstrip supply by 40 percent. And if GHG emission continue to rise the global land surface will be affected by extreme drought and we could see a increase by 30 percent by the year 2040. According to Harvard food production is being affected by the warmers weathers with CO2 levels rising and affecting the growth of food production. In recent studies it has been shown that with the weather getting warmer it will reduce crops growth by 20 percent by 2030. In addition, warm weathers allows pests, and parasite to thrive leading to crops destruction.

In Harvards climate report they stated that climate change might affect humans health in many ways. With temperatures raising the possibility of heart related problems and deaths will be more often. In 2010 50,000 people died in Russia caused by heat waves, and many are being affected by the smog caused by increase in temperature, smog can cause lung problems.

The impact that climate change has had on the environment has been devastating. According to the report extinction rate are 100 times the normal rate, and scientist estimate that the Earth is headed to sixth mass extinction event in its history. In addition scientist estimate that by 2100, 30 percent to 50 percent of animal life will be extinct.

According to Hannah Jones, Nikes sustainability officer in order for a business to help the environment the business must reduce the footprint it leaves on the earths environment. In order to protect the earth, we must create products that deliver maximum performance with minimum impact in the environment, seeking a 10 percent reduction in the average environment footprint and an increase of more sustainable materials.

Recent studies conducted by Henley Business school, shows the relationship between carbon disclosures and financial performance. According to the research conducted they found that just act of disclosures can result in improved share price performance and that theres s a significant positive relation between corporate carbon disclosure and corporate financial performance. (pg. 1)

Improvements to energy efficiency can help protect the earth. In a report conducted by Harvard it shows that reducing energy demand will help reduce GHG emissions. Having a better energy efficiency method can help us reduce the cost on energy. Hendry and Vesilind (2005) state how lowering energy expenses increases profitability and how this leaves opportunity for improved customer relations and reputation. Some examples on how we can increase energy efficiencies are, installing solar panels on our facilities, installing eco-friendly light bulbs, by installing these products we can reduce the energy we spend and increase the business profit.

Becoming a green company can increase our customer base by making them feel that we are a trustworthy company. In a Survey conducted by, Nielson, 30,000 consumers around the world where asked if they would pay more for a product from sustainable sources, 66 percent answered yes. The same survey showed that among millennials that number jumped to 77 percent. Showing that people are willing to pay more for products if that means protecting the earth.

Nike is a company that is being successful in protecting the earth by reducing its footprint on the earths environment. Some of the things that they are doing are creating products that are made from recycled material for example, NIKE Free RN Flyknit shoe reduces waste by 60 percent compared to a traditional running shoe.

In Nikes recent report they stated that they are aiming to have 100 percent renewable energy in North America in 2019. With Nike hoping to reach complete renewable energy in all of their facilities by the year 2025. Following Nikes foot step in renewable energy we can help the earth by reducing GHG and also reducing the cost on energy.

Following Nikes foot step into becoming a green company could benefit us in many ways. NIKE was recognized as using the most recycled polyester in the industry. Hannah Jones, Nikes sustainability officer stated that Nike has diverted over 12.5 pounds of factory and revenues from the sale of Nike Grind sports and play surfaces funded sustainable innovations. (pg. 21) By doing something similar to Nike we could reduce our waste and also increase revenue profits.

Reducing water usage is a big concern, with water being limited we should find away to recycle our water. In Nikes recent report they showed the benefits of recycling waste water. Some of the benefits of doing so are saving and reducing water usage and reducing cost on water. By recycling water our company can help reduce water usage and save money.

By going green our Business can benefit, by increasing consumers and profits, while also reducing our footprint on the environment. Going green is a win-win for both the company and the environment, that is why the company should go green.

For this report I did a survey on 20 people on survey monkey. My goal was to discover if the environment was a big concern for these individuals and if they would purchase products made from recycled materials. The survey consisted of 3 questions: (1) Would you buy a product that is made from recycled materials? (2) Is the environment a big concern for? ( 3) How likely are you to buy a more expensive product if its packaging is more environmentally friendly than its competitors product?

The survey conducted in survey monkey reveals 3 things (1) a vast majority of people are willing to buy products made from recycled materials, (2) people are concerned for the environment, ( 3) people are willing to spend more money on eco-friendly products. The results of this survey show that people are willing to spend more money on products if that means protecting the earth.

With the results from the survey we can conclude that by going Green we can increase our consumers and profits while also protecting the earth. By using recycled materials, we can help protect the earth by reducing our footprint in the environment. With these findings it is safe to say that going green will be a good decision.

Based on the findings of my secondary research using the internet and my primary research using survey monkey, the following conclusions are made.

Climate change is a big issue that will affect all of us if we dont help reduce Greenhouse emission.
By recycling materials, we can reduce the amount waste sent to landfills, prevent pollution by reducing the need to collect new raw materials, and save energy.
Using renewable energy such as solar panels can help us power our facilities and reduce electricity bills saving the company money.
Going green can increase our customer base by making them feel that we are a trustworthy company, while also protecting the earth.
Going green will help protect the earth.

Recommendations:

With the findings and conclusions of this report, the following recommendations are offered, to help protect our planet.

Turn into a Green business.
Recycle materials.
Use energy efficiency sources.
Reduce raw material used.
Enter the greenmarket.
Reduce waste created from factories.
Promote green products.

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