Analysis of Createyourownzine Company - Special Academic Support

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The company is a provider of publishing services on a digital platform. The main idea of the company is to create an independent magazine, which in the modern media space is called a zine. This resource is conceived as a digital media publication that can publish amateur materials in professional editing. Thus, a wide audience of authors can get access to the publication of their materials according to thematic sections. It is also important that the zine will contain various separate columns that will be devoted to different topics. This structure will create communities that can communicate with each other within the zine and exchange ideas and materials. The main difference between this resource and, for example, social networks is that the submitted materials will contain ideas of independent authors but in a professional manner. This idea can give access to the distribution of materials to more people, as well as help them to form their community. In the future, the company also aims to produce limited editions of its printed copies of the zine.

The name of the business is CreateYourOwnZine, which reflects the concept of a business idea. In particular, the name should reflect the direction of the company and convey the essence of its activities (Pride et al., 2018). In this case, the company offers a customized journalistic experience on a digital platform, which implies a personalized approach. The immediate location of the company is not of fundamental importance since the business presupposes the presence of a digital service. Additionally, cooperation with professional editors can be remote, which also does not determine the location within which the company should operate. The target market for the company is a wide audience of users interested in personal blogging. In particular, the company focuses on collaborating with young authors as well as professional editors. The general customer acquisition strategy is to collaborate with media platforms and various bloggers to promote the product. In particular, you can use collaborations with other zine resources that specialize in specific topics.

The competition in this area is quite high, especially given the digital nature of the company. In particular, the main competitors are both large media and independent zine resources. Additionally, people can post personal posts and ideas on their social media, which further complicates the competitive landscape. However, the product offered by the company is unique and offers features that are not available on other platforms. In particular, it integrates ideas from major media and independent posting platforms. This aspect makes the business potentially successful within the existing market. It is also important that the company is considering a form of commercial cooperation with authors, which implies a source of constant funding. Additionally, in the future, the business can transform into a full-fledged media resource with independent authors. It is also critical in this case to develop talents who can get the opportunity to grow within the zine. All these aspects make the business successful in the long term within the existing market. There are also additional opportunities for active collaboration with existing platforms and media.

Reference

Pride, W. M., Hughes, R. J., & Kapoor, J. R. (2018). Foundation of business (6th ed.). Cengage.

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