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Companies Transforming into the Global Market
Leadership influences business performance significantly by affecting the decision-making processes. At the upper ranks of management, a leaders influence can reverberate across an entire organization. The general company performance relies on customer and employee satisfaction and the organizations ability to compete with rivals for a wider market share (Cortellazzo et al. 10). The management responsible for Asea and Brown Boveris merger in 1988, critically understood the essence of proper leadership and management choices to the general performance of the organization. Thus, the company requested Percy Barnevik, the CEO of Asea to lead in the merger process. Barnevik understood the organizational goal and recognized that proper leadership was essential to meet the objectives. Therefore, he constituted committees to aid in the transition process where he equipped them with enough power to improve their morale by helping them understand their roles in the organization. The articles provided depict that businesses need to consider the leadership and management of specific factors before making expansion or merging decisions.
Barnevik is skilled in human management and ensures that only qualified personnel obtain leadership positions. He conducts interviews with the interested members and selects the best from the team to whom he assigns different duties. However, the main focus of conducting this evaluation is to select a dedicated team that understands its responsibilities and to obtain the best leadership skills. Barnevik ensures that each selected leader gains access to the information affecting their departments hence eliminating mistakes in the management process. An excellent division of labor and assignments among the workers creates order in the company hence high expectations in the end outcomes.
Jollibee Food Corporations management similarly understands that a conducive working environment is critical for improving performance. Appropriate conditions motivate employees to work effortlessly to meet consumer demands. Thus, the consumer and employee satisfaction levels at Jollibee Corporation positively influenced its performance to meet the goals and objectives set in the extension of the market to other regions both locally and internationally. The company achieved the high investment capital requirement by encouraging franchising hence obtaining economies of scale in the end due to extensive franchises.
A business willing and planning to extend operations into other regions requires keenness in managing the incomes from the nosiness. Proper planning is critical before joining new markets since it creates awareness and helps the business to eliminate losses. Expanding operations to other countries must be an organizational goal, not a personal one. Despite, the requirement to have a properly prepared workforce with the appropriate skills to manage operations within the business, Lincolns Electricity failed to have an appropriate market extension plan. Therefore, the failure to intercept the new markets was bound to happen since Willis did not conduct market research to analyze the company goals and objectives before joining the markets. Leadership is a management critical skill that requires one to utilize personal goals simultaneously with organizational ones.
The assumption of the new target international market significantly requires the management to understand the market features in the target regions. Some of the primary factors to consider include the demography and nature of the culture and social structure of the customers. Understanding these aspects creates an efficient operations condition for the companies hence guaranteeing high returns. Understanding leadership conditions is essential for businesses since it equips them with the information to gain ownership.
Work Cited
Cortellazzo, Laura et al. The Role of Leadership in a Digitalized World: A Review . Frontiers in Psychology, vol 10, no. 1938, 2019, pp. 1-21. Web.
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