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Concepts and Skills in Modern Management
Know How Management Concepts Relate
Expertise, Creative Thinking Skills, Motivation, and Creativity
Creativity is the ability of an individual to generate original ideas and new perspectives on existing ideas and find new answers and solutions to problems. From the management viewpoint, it also demands that these ideas are useful and actionable. Creativity is based on three components: expertise, creative thinking skills, and motivation (Certo and Certo 125). Expertise refers to the skills and knowledge of an individual pertaining to their work as well as their understating of work-related processes (Certo and Certo 126). Creative thinking is the ability of a worker to generate new ideas and solutions. Motivation is an individuals need or passion to be creative. All three components are required for an employee in order to be able to contribute to the organizations success.
Creativity and Innovation
Innovation and creativity are two interrelated concepts that are often confused. Creativity is the ability of an individual to generate ideas, and innovation refers to the process of applying these ideas to the improvement of processes, products, or services in an organization (Certo and Certo 130). The ideas on which innovation is based are derived from creativity, and the organization needs both components to ensure its long-term success.
Five Steps of the Innovation Process
The innovation process is a series of actions that managers perform to implement an idea. They include invention, development, diffusion, integration, and monitoring (Certo and Certo 131). Invention is the creation of new ideas, which usually fall into one of the four categories: technology, product, process, and management (Certo and Certo 131). Development is the process of making an idea practical, and diffusion is the step that puts it to use by customers. Integration is the implementation of the idea in the organization on a permanent basis, and monitoring refers to measuring its effectiveness and suggesting improvements. These steps generally define the journey of an idea from creation to completion and evolution.
Olde Peninsula Brings Brewpub Innovation to Kalamazoo
Creativity and Innovation
Olde Peninsula Brewpub has been an innovative company since its inception, with its founder, Steve Blinn, constantly seeking new ways to improve. Creativity is implemented in the company in the way it encourages new ideas that are not original but also useful and actionable. Innovation manifests itself in how these ideas are introduced so that they help the pub to improve customer and employee satisfaction, achieve a competitive advantage, become more productive, and communicate more effectively.
New Food Menu Offering
The suggested new food menu offering is the sandwich plate made of four types of sandwiches. It is the menu item intended for a company of two or four offered at a reasonable price. At the invention stage, the idea is created and evaluated in regard to its practicality. At the development stage, the cooks are asked to develop a set of sandwiches that would be both cost-effective and appealing to customers. At the diffusion stage, the set is introduced into the menu on a temporary basis. If it is proved to be successful, it is added to the menu permanently at the integration stage. At the monitoring stage, the effectiveness of the new addition is measured, and changes are made based on the customers feedback.
Quality Management Advice
In order to improve quality management, it can be recommended to the pubs founder to focus on incremental involvement. It means improving the quality gradually by establishing a professional team that would provide constant monitoring and introduce new ideas. Focusing on one step and one process at a time would allow the pub to achieve the desired result without significantly increasing the costs. Benchmarks need to be established for different products and processes so that the managers know what has to be achieved.
Work Cited
Certo, Samuel C., and Trevis S. Certo. Modern Management: Concepts and Skills. 15th ed., Pearson, 2018.
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