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Global Sports and Entertainment: Internationalization of the Sports Industry
The sports industry has been affected by the globalization process to a considerable extent lately. As a result of the specified internationalization, the environment of sport has become much more inclusive and accepting of people of different backgrounds and capabilities. Nowadays, a range of opportunities for people from many backgrounds to participate in sports activities exist (Trkulja, Loji, & Lon
ar, 2018). Specifically, two main trends in sport internationalization can be identified; these are the global sports events and the presence of players from diverse backgrounds within each league. Indeed, when examining the environments such as the Australian NBA team, one will find players from all kinds of ethnic and cultural communities, including those of Bahamas and Croatia (Güvercin & Mil, 2016). Likewise, the fact that global sports events are held regularly and attended by an increasingly large number of people signifies that the sports industry has become international.
Moreover, the propensity toward combining the Global Sports and Global Entertainment domains has become more prominent over the years. The specified areas overlap both in online and offline settings, growing an increasingly broad audience. FIFA is one of the most common examples of the Global Sports and Global Entertainment domains crossing to create a unique event. With huge attendance rates, being hosted in different countries regularly, the specified event has contributed to creating international ties while promoting sport and contributing to the entertainment industry due to the rise in broadcasts (Trkulja et al., 2018). Moreover, as the globalization pace intensifies, the number of global sports events that have a potential entertainment value rises, thus making the Global Sports and Global Entertainment industries even closer. Thus, with the rise in the value of global sport and entrainment, chances for the increase in globalization emerge.
References
Güvercin, A., & Mil, H. 0. (2016). The factors that affect the development of sports industry as an economy. International Journal of Sport Culture and Science, 4(Special Issue 2), 515-521. Web.
Trkulja, M., Loji, A., & Lon
ar, M. (2018). Digital globalization and marketing of sports mega events. Business Studies, 10(19-20), 153-169. 1. Web.
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