Healthy Multicultural Food: Product SWOT Analysis

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Healthy Multicultural Food: Product SWOT Analysis

Table of Contents

Summary
Strengths
Weaknesses
Opportunities
Threats
Reference

Summary

My chosen product is healthy multicultural food, which should be provided to the customers of Active Retirement nursing home. Currently, the nursing home is offering a narrow range of dishes; hence, customers are unsatisfied. Moreover, in some cases, food quality is relatively poor, which is unacceptable for a nursing home.

Strengths

Multicultural healthy food represents high-quality nutrition, which may improve customers wellness.
The product includes a wide variety of dishes, which should improve patient satisfaction. Higher food diversity should also contribute to a more balanced diet (Ogden, 2018).
Product frameworks guarantee the usage of ingredients at the peak of their quality and freshness.

Weaknesses

Food costs may increase due to the usage of ingredients of higher quality and diversity. It may also be challenging to maintain the supply of certain ingredients.
The cooking process will become more time-consuming, and more people should be involved.
A multicultural healthy food menu may require higher qualifications of the chef-cook and staff, which may also increase the costs.

Opportunities

Nursing home residents may achieve healthier lifestyles, improving outcomes and general wellness.
Higher quality of nutrition may improve customer engagement and lead to higher customer loyalty.
Satisfaction levels of family members and medical professionals should improve, launching the word-of-mouth effect, which may increase the audience even further.

Threats

Expected marketing-related benefits may not cover the costs, leading to a bad economy for the project.
The prices of needed ingredients may increase, complicating the process of menu diversification.
Competitors may implement a similar approach decreasing the potential benefits of the product. It may also lead to a loss of market share and consequently cause income decline.

Reference

Ogden, J. (2018). Successful dieting. The Psychology of Dieting, 4963. Web.