How Coca-Cola Company Targets Its Audiences Through Media

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How Coca-Cola Company Targets Its Audiences Through Media

The Coca-Cola Company is one of the leaders in producing beverages in the world. The Company has reached its brand name by the best quality of the products which are released in the markets. The modern world is impossible without advertising and the Coca-Cola Company uses the advantages of the media intending to advertise its consumers about new products, about different privileges and just to keep people know that the Coca-Cola Company continues its work to make peoples life fuller of colors and taste.

The main feature of the Coca-Cola Company is that representing its products in the media, the Company does not try to sell the name, the aim of all advertising campaigns of the brand is to sell the drink. The Company tries to be creative in the advertising campaigns as people are not so easy to surprise today. The main aim of the advertising companies of the Coca-Cola Company is to surprise as people do not way much from the company as they think that the company has reached its peak of popularity, but the Company invents something that amazes. A fresh example is the advertising campaign, named Open Happiness, which was introduced in January (Stelter, 2009). The main idea for this campaign was focused on the song and the music was the main there.

Quebec is one of the places where the Coca-Cola Company had developed few markets as the central foe Pepsi and Cola. Quebec is going to be the central place for the Coca-Cola advertising campaign during the next Winter Olympic Games. Quebecs ads are rather humorous that makes them easy to percept. The examples of Quebecs advertising campaigns may be seen in pictures (Austen, 2009).

The Coca-Cola advertizing campaigns are better in traduced on TV. The mentioned advertizing campaign Open Happiness was introduced in several variants in the TV commercial, which may be seen on YouTube sites. The series of TV commercials are so light and easy to percept that after seeing the commercial the person wants to go and to buy the Coca-Cola beverage and to drink it with the highest delight.

Open happiness Coca Cola, the man is craving (2009) is a commercial about a man who is tired of the hot, the fan does not help and he goes out to find something cooling. Watching how people try to cool, he finds Coca-Cola and is happy. Coca Cola Open Happiness! (2009) is the other commercial released on TV which has a humorous effect. The concept of the commercial is so light and vivid that it is impossible to refuse cool and tasty Cola. Inside the Open Happiness campaign, the Coca-Cola Company produces a series of cartoons that have the same theme: cartoon heroes search for Cola and find it. Open Happiness Happiness Factory 3 (2009) is one part of the series.

The examples of Coca-Cola Company advertisements are numerous and all of them try to show that life is beautiful, that people should enjoy what they have at this very minute. Watching the Coca-Cola Company advertisements, both on TV and in a newspaper, the feeling of happiness fulfills the heart and it is impossible to avoid smiling and thinking about beautiful and happy life.

Reference List

Austen, I. (2009). In a Quebecers Heart, Pepsi Occupies a Special Place. New York Times. Web.

Coca Cola Open Happiness! (2009).

Open happiness Coca Cola, the man is craving. (2009).

Open Happiness Happiness Factory 3. (2009).

Stelter, B. (2009). Marketing a Drink, but Never by Name. New York Times. Web.

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