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Impact Groups Stakeholders and Corporate Mission
Managing nonprofit organizations means engaging with internal and external stakeholders. Cooperation with investors and partner organizations determines the need for strategic planning to meet their interests. On the other hand, the target audience and paid staff need a well-coordinated in-house optimization mechanism to create a corporate culture. Thus, Impact Group operates in a challenging balance between providing strategic initiatives for investors and transferring value to the team and community.
Meeting the needs of stakeholders determines their priority identification and the purpose of participating in the project. Impact Group is a non-profit enterprise funded by volunteers, investors, and partner companies. Their interest in the organizations activities is explained by charitable purposes but is based on the implementation of strategic planning elements. External stakeholder analysis is implemented through contractual obligations and terms of cooperation. On the other hand, Impact Group also communicates with volunteers, paid staff, and students as a target audience. They are involved in fulfilling the organizations mission and transferring values to the community. In turn, these concepts are explained as a supportive and charitable vision for solving needy students problems. It is essential to note that connecting internal and external stakeholders interests is achieved by integrating informing, relating, caring, and reassuring processes into corporate values (Vallaster & von Wallpach, 2018). Creating an organizational model in which generous intentions and managing a needy audience are the basis of interaction with investors and the team is a priority goal for Impact Group.
Stakeholder analysis is carried out by examining their priority goals for participation in the project. External and internal agents are interested in implementing Impact Groups charitable objectives, namely positive changes in the educational community. Paid staff and volunteers need a quality corporate mission statement covering moral values and a strategic initiative to help those in need financially. Thus, the organizational vision covers both the academic contribution of the target group and the economic foundation to support the operation.
Reference
Vallaster, C., & von Wallpach, S. (2018). Brand strategy co-creation in a nonprofit context: A strategy-as-practice approach. Nonprofit and Voluntary Sector Quarterly, 47(5), 984-1006. Web.
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