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Logical Fallacies of Companies Advertisments
Gillette: We Believe
Genetic Fallacy
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The Genetic Fallacy is a logical fallacy that directly links a persons origin to its character, personality, or nature, and it is present in the Gillettes campaign ad.
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The argument begins with an identification of the origin of an individual, group, or entity.
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The next step involves the process of outlining the characteristic of the assumed origin.
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The latter is followed by the association of the target unit with the selected characteristic on the basis of the inherent origin of the person or group.
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The argument is complete by fully linking the subject with the chosen trait or feature, whereas origin does not determine the trait.
Explanation
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The main message of the campaign ad is focused on the toxic masculinity.
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The problematic elements are found in the underlying message that men will be men statement, which links the origin of males with certain characteristics.
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The genetic fallacy is made due to the fact that the campaign ad uses a group of a diverse set of males as subjects.
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The features of machoism are associated with males as their inherent nature.
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The genetic fallacy is committed by linking machoism characteristics with all men of single masculine origin.
Gucci Blackface Sweater
Straw Man
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Straw Man logical fallacy is based on the notion that ones viewpoint is simplistic.
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It is common during confrontational debates and disputes, where one side does not consider the key details of the opponents side.
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The fallacy is committed by deliberately dismissing the essential underlying problems with the statement and generalizing the elements, and it is present in the Gucci blackface sweater ad.
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Simplification and oversimplification are two central forces behind the given logical fallacy, which undermines the intricate details.
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An individual adhering to Straw Man logical fallacy ignores the overall complexity of the issue.
Explanation
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Gucci creates a sweater that highly resembles blackface, which inevitably results in a serious backlash.
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The ad merely suggests that it is a piece of fashionable clothing with no consideration of the history of blackface.
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The creators oversimplify the underlying factors behind blackface, which are linked to racism.
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Blackface is not a controversial practice of a person painting ones face in black, but rather it is an element of historical subjugation and oppression of African Americans through systemic racism.
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Blackface is a complex issue that was originally put in place in order to create distorted imagery of Black people, and it was systematically promoted across a wide range of media. Therefore, the Straw Man-based oversimplification cannot be tolerated, where Gucci refers to the clothing as not a blackface, because the latter requires painting ones face.
Burger King Chopsticks
Ad Hominem
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Ad Hominem is a logical fallacy that targets the subject by attacking a personal traits and characteristics without providing relevant basis.
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The ad attacks the imagery of an Asian person, and thus, there is Ad Hominem fallacy.
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The overall approach based on the notion of dismissing the relevant issues, and focusing on ones personal characteristics.
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The fallacy intentionally or unintentionally avoids the well-constructed discussion around the topic.
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It is an effortless jump towards irrelevant conclusions which are based on implausible factors.
Explanation
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Burger King attacks the general imagery of an Asian person as someone who always uses chopsticks.
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The ad mocks the fact that an Asian individual does not know how to eat a burger.
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Instead of embracing relevant elements of the Asian culture, it uses personal attack tactics by making effortless assumptions.
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Humor in the ad is misplaced, because the creators lack any form of awareness of the local customs and cultural elements.
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Therefore, chopsticks are used as personal trait to attack the imagery of an Asian person.
References
Gillette. (2019). We believe: The best men can be [Video]. YouTube. Web.
Held, A. (2019). Gucci apologizes and removes sweater following blackface backlash. NPR. Web.
Sign1News. (2019). ICYMI: Burger King slammed for ad using chopsticks [Video]. YouTube. Web.
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