Marketing Pepsi in Italy - Special Academic Support

Do you need this or any other assignment done for you from scratch?

We assure you a quality paper that is 100% free from plagiarism and AI.

You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

On Hofstedes chart of the dimensions of National Culture, Italy differs from the United States in two areas, the distance of power and uncertainty avoidance (Green & Warren, 2020). Italians accept the power to be distributed unequally as opposed to the more egalitarian Americans. Furthermore, Italians are likely to seek clarity in uncertain situations and may be uncomfortable with ambiguity. As a southern European State, Italians are likely to try to assert the collective importance, in contrast to Americans who are more individualistic (Green & Warren, 2020).

To avoid unwanted costs and outcomes, an analysis of Italian legal characteristics and Political realities is needed. Italy is a Civil law system that would make any disputes arising from violations of any laws or principles more challenging to contest as civil law systems tend to have more specific regulations (Green & Warren, 2020).

SWOT Analysis

	Strengths	Weaknesses
Internal	Globally recognized brand Experience in the Italian market Marketing Experience in similar states	Distinctive Pepsi logo may not suite Italian sensibilities Less prevalent branding then the major competition Not an Italian product
External	Favorable regulations Italian cultural similarities with Americans Hot weather in Southern Europe	Many substitutable products No cultural ties with Italian cuisine Regionality in Italy

Reference

Green, M. C., & Keegan, W. J. (2020). Global marketing. Upper Saddle River: Pearson.

Click Here To Order Now!