Media Exposure: Personal Experience - Special Academic Support

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On average most of my media consumption is derived primarily from the internet or from television (Strömbäck, J., & Kiousis, 2010). This consists of a variety of news channels such as CNN, BBC, etc. as well as a plethora of online sources of information such as blogs, articles, and YouTube newscasts (i.e. the Philip De Franco show) ((Schultz, Block & Raman, 2012). When examining how these methods of media consumption can affect my beliefs, attitudes, perceptions, or behaviors I turn towards two examples in particular: the Philip De Franco show on YouTube and Fox News on cable television. First and foremost, I have to clarify that the Philip De Franco show can be described as a summarized commentary on various types of news with a definitely biased opinion. Mr. De Franco is so convincing in his videos regarding the views he has that I cannot help but agree with what he says regarding how particular types of news can be interpreted. On the other end of the spectrum, we have Fox news; it is a well-known fact that out of all the other news shows out there Fox news is definitely biased regarding the way in which it presents the news. As a result, this has, in turn, influenced my views to a certain extent wherein it is oriented towards the viewpoint presented by Fox due to a belief in the accuracy of what is being presented without taking due consideration of whether it is actually what the facts really are. Based on this, I can say that the way in which news is presented greatly influences the perspective and in turn, the behavior people have regarding particular issues and events.

Reference

Schultz, D. E., Block, M. P., & Raman, K. (2012). Understanding consumer-created media synergy. Journal Of Marketing Communications, 18(3), 173-187.

Strömbäck, J., & Kiousis, S. (2010). A New Look at Agenda-Setting EffectsComparing the Predictive Power of Overall Political News Consumption and Specific News Media Consumption Across Different Media Channels and Media Types. Journal Of Communication, 60(2), 271-292.

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