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Interpersonal communication such as face-to-face communication is very effective when instant feedback is needed. It is easier to convince someone to accept a given concept when using interpersonal communication because the audience can ask questions and get instant feedback. On the other hand
the strategic public relations plan involves reaching out to the different stakeholders with an appropriate message with the view of influencing their pattern of thinking. The public relations department must have effective communication strategies and approaches that can enable it to engage various stakeholders and influence their views and perceptions in a way that is favorable to the firm.
Theory Drawn and Alternative Approaches
Westley and MacLeans Model of Communication was drawn in this section to help explain specific issues (Smith 2012). This model looks at interpersonal and mass communication as may be necessary from time to time. According to this theory
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