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Nintendos Competitive Frame and Distinctions
Introduction
Nintendo is a multinational company that produces electronics and video games with a headquarters in Kyoto, Japan. Its primary mission is to make people who use its services happier and help their leisure time be better (Nintendo, 2022). The companys industry is drastically switching from the 8th to the 9th generation hardware. It is predicted that the industry will grow in the following years, but it includes video games on smartphones and computers that will compete with Nintendo, which produces home console hardware and software (Oke, 2021). Thus, the organization will have to compete for its place in the market and implement innovation to attract the target audience.
Discussion
In the 2000s, the company operated in a red ocean market, where it had many competitors. However, Nintendo, Microsoft, and Sony used one strategy to liquidate all the other organizations then. They spent a considerable amount of money on hardware at that time for people to be able to buy the best products for a low price. The companies were selling hardware at losses but could afford it because they compensated money by selling software. This way, they managed to remain in the market and eliminate the other competitors. Nowadays, several companies sell hardware; however, they are too small to compete with the larger ones. Thus, Nintendo works in a blue ocean and has only two main competitors: Microsoft and Sony.
Hardware has become less popular and brings little profit to organizations. On the other hand, the software is more in demand and brings more profit. Considering this, the analysis of the company must rely more on its software production. Nintendo has two strategies for selling it: the organization focuses on family-friendly games and implements a content strategy that is based on the original IP (Oke, 2021). The company has released more games than its competitors, which are more popular than Microsofts and Sonys, and its products are more family-friendly. Thus, Nintendo prevails over its competitors nowadays and shows much better results than they do.
Nintendo is distinct in its desire to satisfy its clients, supply chain, and employees. It states that it wants to make the experience of gaming as safe and pleasant as possible (Oke, 2021). The companys features are flexibility, sincerity, and uniqueness. Firstly, the market is constantly changing, so it is fundamental to know how to adjust and manage to follow the trends. Secondly, the organization presents itself as being humble while doing the best work it can. Finally, Nintendo works on its services, integrating new features to them, and offers typical products with new updates to them. Its uniqueness and strong values are the traits that distinguish the company from its competitors (Oke, 2021). Furthermore, it constantly surprises its customers with innovations: while its competitors, Sony and Microsoft, try to impress people with high-quality graphics, the company focuses on entertainment, experience, and processor speed (Oke, 2021). Thus, Nintendo distinguishes itself from other companies drastically in its strategies, values, and goals it sets.
Conclusion
In conclusion, Nintendo is a highly successful company that aims to make its clients happier and more satisfied with the time they spend using its products. It currently operates in a blue ocean market due to eliminating its previous competitors in the 2000s. These days the organization is one of the most powerful in its industry and distinguishes itself with its goals, strategies, features, innovations, family-oriented products, and values.
References
Oke, K. (2021). Nintendos competitive position in the 8th and 9th console generation part 1. Kein Oke Medium. Web.
Nintendo. (2022). About Nintendo. Web.
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