particularly a strong foothold with retailing and B2B services. (U K Franchising Industry 2009). This figure shows that the concept is very popular and effective in the UK. The Company The Company is to be called the Thai-Lay Organic Garments Company and will concentrate on the sale of organic cotton garments through its franchise outlets. The Company will be headed by the managing director of its parent company (in Hong Kong) and will be managed by a competent team of experts from the UK and Hong Kong. They will experts in the field of management

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particularly a strong foothold with retailing and B2B services. (U K Franchising Industry 2009). This figure shows that the concept is very popular and effective in the UK.

The Company

The Company is to be called the Thai-Lay Organic Garments Company and will concentrate on the sale of organic cotton garments through its franchise outlets. The Company will be headed by the managing director of its parent company (in Hong Kong) and will be managed by a competent team of experts from the UK and Hong Kong. They will experts in the field of management

Table of Contents

Introduction
Franchising industry in the UK
The Company
Product
Target customers
The Franchising strategy
Porters five forces
Financial requirement
Conclusion
References

Introduction

The Thai Lay Fashion Company is a well-respected garment exporter situated in Hong Kong with production facilities located in China. At present, the company caters to wholesale importers from markets in Europe and the UK. The success and acceptance of the companys products have encouraged the management to enter the retail garment industry in the UK. There are many methods that may be used when entering a new market. Due to the lack of funds that is required for a traditional stand-alone entry, it is proposed that the company franchises its business to prospective entrepreneurs in the country. The initial franchise fee for obtaining a license will help to bring in the capital at a later stage which can be used to develop the business. This paper is a marketing plan for the franchise business plan.

Franchising industry in the UK

Over the years franchising has grown to be a powerful business concept in many parts of the world including the UK. A study done by Research and Markets shows the following figures for the country. According to the company, This study on UK Franchising Industry2009 identifies the market as one of the significant components to UKs economic line valuing £9.82 billion

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particularly a strong foothold with retailing and B2B services. (U K Franchising Industry 2009). This figure shows that the concept is very popular and effective in the UK.

The Company

The Company

Introduction

Franchising industry in the UK

particularly a strong foothold with retailing and B2B services. (U K Franchising Industry 2009). This figure shows that the concept is very popular and effective in the UK.