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Communication is a process by which information is passed from a source to a receiver. This means that for communication to take place there has to be an expression of thoughts, opinions or transfer of information. This can take place through written or spoken word or through symbols and actions. Communication is however not always intentional but in some instances it can be unintentional. Business communication is therefore any process that involves promotion of products, goods and services, or of an organization aiming at increasing sales volumes. In this research, persuasions that are invalid in argument will be covered as well as methods of determining data reliability.

Persuasion is the use of information with the intention to influence an audience or convince prospective buyers to purchase a particular product. This involves changing the subjects position on a product and influencing their decision on whether or not to purchase a product. Persuasion is all around us and more so in commercial market situations. There are different techniques used in persuading a consumer in business and they include verbal and physical techniques. In verbal technique debating is the bottom line. While debating, persuasion skills like stubbornness, strategic comprise, use of vocabularies, interruption, yelling, lying among others are used (Boyer and Stoddard)

Nonetheless, these are just techniques that can be used in debating but this does not mean they are necessarily good ways to persuade a consumer. Take for instance yelling and use of lies to substantiate an argument. These two are tactics used in persuasion but although they can yield success, they may bring up repercussions that may be difficult to live with. Yelling at customers in most instances may not be taken kindly and more often than not may be taken as rude and arrogant. This may cause consumers to reconsider their position in a possible decision to purchase the product in question.

Lies that give false impressions of the product may have very short term success but in the long run may cause adverse effects on the products sales (Boyer and Stoddard). Lying to prospective buyers about a product will only persuade them to purchase the product once. After using the commodity, the consumers will realize they were lied to and information presented to them was totally false. These will eventually spread to other prospective consumers and in the end a bad reputation on the product might adversely affect the sales volume. In a bid to persuade customers in an argument, the use of lies and yelling as techniques to persuade them may not be appropriate. They expose the company to greater harm than good.

In research, Data gathering could be tedious and a time consuming undertaking hence careful and reliable data collection methods are required. Interviews, direct observations and use of questionnaires are some of the methods that yield very reliable data. With interviews and questionnaires, there is a possibility to cross and back check whether the research was actualized. Direct observation is an evident method as the researcher observes and collects data as he or she observes. Analyzing data to determine its reliability is an important process in data collection also. After the difficult process of collecting information and the struggle to gather up data, it could be so discouraging to realize that the information collected is not valid.

In a business situation, this may adversely affect the business in terms of sales and profitability. For a business to be able to come up with operations strategies, the right information about the markets dynamics must be collected. Without such information, an organization may not be in a position to understand how to deal with competition and this may be to the companys disadvantage.

Works Cited

Boyer, Wes and Samuel Stoddard. How to Be Persuasive. Rink Works 2001. Web.

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