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When creating a marketing flyer or pamphlet, it is imperative to make sure the important persuasive elements are present. The intention of a business advert is to convince the customers that the products or services offered are the best (Ghaffari et al., 2019). Therefore, they need to read, see, and be able to have an image of how it feels using the product or the service.
The above advert markets the baking business, and I believe it will be successful in attracting the desired demographic categories. This business mainly bakes cakes, bread, rolls, and muffins, among others. Therefore, its intended market comprises the youths and families that order birthday or anniversary cakes and bread for all people. According to Ghaffari et al. (2019), for an advert to be successful, it should contain important information to persuade the intended population. Therefore, it is apparent that the advert will do well because it has three elements of persuasion: ethos, pathos, and logos. The picture of the muffins shows how yummy the products are; the products are vegan and based on plants giving a sweet treat for everyone. This describes the nature and safety of the products; customers always want to know their welfare. Lastly, the advert tells the customer to enjoy the new taste; with this, everyone will want to try the products.
The advert suits almost every demographic category; therefore, it will not be offensive to any group. Even though the main target market is the youths, the aged can consume cakes, and bread, among other baked products as well. Thus, the advert is applicable to anyone because even the men will have to order birthday cakes for their loved ones, the elderly will be able to purchase loaves of bread or anniversary cakes.
Reference
Ghaffari, M., Hackley, C., & Lee, Z. (2019). Control, knowledge, and persuasive power in advertising creativity: An ethnographic practice theory approach. Journal of Advertising, 48(2), 242-249. Web.
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