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The Antelope Valley Medical Centers Objectives
Name of Organization: The Antelope Valley Medical Center
Type of Organization: Hospital
Mission/Vision/Values: The organization aims to provide a broad set of healthcare services in collaboration with other local medical institutions (About Antelope Valley Medical Center, n. d.). A good reputation based on the high quality of medical services for its patients is the central focus of the Center (About Antelope Valley Medical Center, n. d.). The Centers values include close attention to patient health, comfort, and safety, as well as innovative and responsible approaches to healthcare (About Antelope Valley Medical Center, n.d d.). A good reputation based on the high quality of medical services for its patients is the central focus of the Center (About Antelope Valley Medical Center, n. d.).
Scope of Services: The Centers scope of service includes surgery, pediatric care, childbirth, traumatology, and mental health (About Antelope Valley Medical Center, n.d d.). The hospital also includes The Institute for Heart & Vascular Care, Accredited Chest Pain Center, Advanced Primary Stroke Center, and STEMI Receiving Center proficient at treating severe cardiovascular issues (About Antelope Valley Medical Center, n. d.). The organization aims to provide a broad set of healthcare services in collaboration with other local medical institutions (About Antelope Valley Medical Center, n. d.).
Locations: The Antelope Valley Medical Center is located in Lancaster, California.
Geographic Service Areas: The Centers geographic service area encompasses the Antelope Valley, Los Angeles, and the broader California state.
Marketing Opportunities: Focusing on relevant issues for the target demographic is a crucial principle for a successful marketing strategy. Since cardiovascular diseases (CVD) have become the leading global cause of death, responsible for one in three deaths in the United States, the issue is especially acute for the Centers geographical and demographical context (Sacks et al., 2017). The marketing opportunities associated with this issue lie in attracting potential patients through an informational campaign focusing on the dangers associated with CVD and the related services the Center provides.
Value of Opportunity: Addressing the problem of CVD in the region is of essential importance due to the implications of the problem. According to the American Heart Association, the annual costs of CVD-related deaths in America amount to more than $316.1 billion (as cited in Sacks et al., 2017). Despite the annual guidelines provided by the American College of Cardiology and the American Heart Association, CVD remains extremely widespread in the United States (Arnett et al., 2019). These facts illustrate the importance of addressing the issue and present opportunities for advertising the Centers high-quality cardiovascular treatment and care services.
Alignment With Organizational Objectives: The implications of high CVD rates present danger not only for the whole American population but, consequently, for the hospitals regional demographic as well. Being the primary provider of high-quality care for cardiovascular conditions in the region, the Center employs modern high-end technological solutions and experienced medical professionals.
(Cardiologists at Antelope Valley Medical Center, n. d.). Considering the Centers values, including close attention to patient health, comfort, and safety, and the facilitys stated adherence to initiative and accountability in healthcare, the problem of CVD aligns well with the hospitals objectives (About Antelope Valley Medical Center n. d.). Therefore, future marketing strategies should emphasize their cardiology services to improve the organizations public image and attract new patients.
References
About Antelope Valley Medical Center. (n. d.). AVMC. Web.
Arnett, D. K., Blumenthal, R. S., Albert, M. A., Buroker, A. B., Goldberger, Z. D., Hahn, E. J., Smith, S. C., Himmelfarb, C. D., Virani, S. S., Khera, A., Williams, K. A., Lloyd-Jones, D., Yeboah, J., McEvoy, J. W., & Ziaeian, B. (2019). 2019 ACC/AHA Guideline on the primary prevention of cardiovascular disease: A report of the American College of Cardiology/American Heart Association task force on clinical practice guidelines. Circulation, 140(11). Web.
Cardiologists at Antelope Valley Medical Center in Lancaster, CA. (n. d.). AVMC. Web.
Sacks, F. M., Lichtenstein, A. H., Wu, J. H. Y., Appel, L. J., Creager, M. A., Kris-Etherton, P. M., Miller, M., Rimm, E. B., Rudel, L. L., Robinson, J. G., Stone, N. J., & Van Horn, L. V. (2017). Dietary fats and cardiovascular disease: A presidential advisory from the American Heart Association. Circulation, 136(3), 123. Web.
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