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The Relationship Between Internal and External Customers
The article Internal Customer in the Management of Sports and Recreation Company by Widawska-Stanisz (2021) was published in the source called the Journal of Physical Education and Sport. In this work, the researcher seeks to find a relationship between the activity of sports sector employees who are internal customers with those who use the services of this field, or external customers (Widawska-Stanisz, 2021). A specific chart is provided, which reflects all stakeholders in the sector in question, and target markets are highlighted to identify specific interested parties. One of the articles main findings is that, according to Widawska-Stanisz (2021), internal sports industry customers can achieve a competitive advantage for their companies through sustainable engagement with external customers. In other words, a timely response to external interests provides a favorable business outcome for internal activities, thereby proving the existing relationship between the two categories under consideration. As a result, the experience and competencies of each of the parties are expanding, which influences the nature of market interaction and the entire economic system.
The reviewed article can be used as a valuable source showing the relationship between internal and external customers on the example of a specific industry. Widawska-Staniszs (2021) study reveals the key roles assigned to representatives of each category and highlights their functions that allow for productive interaction. In addition, the article can be utilized as a resource to compare the participation of each of the customer groups in the formation of market trends, which is also a significant research perspective. Therefore, this work is relevant to the context of the topic under consideration and contains convenient schemes that help evaluate the roles of both categories of customers.
Reference
Widawska-Stanisz, A. (2021). Internal customer in the management of sports and recreation company. Journal of Physical Education and Sport, 21, 1943-1949.
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