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Use of Ethos, Logos, and Pathos on Chattahoochee Riverkeepers Website
The right use of Ethos, Logos, and Pathos in text effectively captures the readers attention regardless of the form of the text. Moreover, it allows the text to communicate information understandable for potentially interested persons, such as customers or visitors. Thus, even the information provided on the organizations website should utilize Ethos, Logos, and Pathos rhetoric and argument tactics. This essay will analyze the use of Ethos, Logos, and Pathos on Chattahoochee Riverkeepers website.
Ethos generally appeals to an organizations credibility or ethics in persuasive advertising techniques. Chattahoochee Riverkeeper is an organization that focuses on environmental advocacy and water quality. The websites structure provides the visitors an opportunity to educate themselves about the importance of clean water. The websites design with comprehensive icons such as loudspeakers and magnifying glass conveys that the organizations purpose is to investigate and advocate for environmental rights and the protection of natural water resources. The site provides thorough information about the organizations work, activity, and achievements and provides additional resources for the visitors articulated in a comprehensive form with videos and images. Furthermore, considering the use of logos, the Chattahoochee Riverkeepers website provides sufficient data about important aspects that the organization focuses on in infographics with recent statistical data. In particular, the data specifies the amount of trash removed from the watershed and the number of volunteers who participated in water cleaning activities.
Lastly, the website also successfully utilizes the Pathos persuasive technique by requesting the visitors to join the organization in different forms. After conveying the important statistical data, the Chattahoochee Riverkeeper website provides visitors with different methods to help the river in a more convenient form. For example, website visitors can become members of the organization, report water quality problems, or make purchases in the Chattahoochee Riverkeeper store to provide financial help for the environmental goal.
In conclusion, this paper analyzes the use of Ethos, Pathos, and Logos persuasive techniques on Chattahoochee Riverkeepers website. The analysis defined that the organizations website successfully appeals to website visitors Ethos through a clear statement of the organizations environmental goals. Furthermore, the website also utilizes the Logos persuasive technique and explains the organizations activity in the form of infographics and reports. Lastly, the website appeals to Pathos and suggests all interested individuals to participate in environmental advocacy by becoming a member of Chattahoochee Riverkeeper or simply making a report on poor water quality.
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