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Using the company you selected in Week 1, perform a marketing objectives analysis based on its Web presence and online value proposition. Remember that a Web presence may include not only a website, but blogs or social media sites such as Pinterest, Twitter, or Facebook. Describe and evaluate evidence of “sell, serve, speak, save, and sizzle” objectives that you find. For instance, a “sell” objective may be to achieve a given number of direct sales on a website. What evidence can you find that will lead to a direct sale on the site? What can be improved on the site to achieve more sales? Remember that an objective can be supported through a call to action that makes up the first step toward a sale. An example cited in the textbook is the free DVD call to action on the Ultralase website. (Chaffey & Smith, 2017, p. 25). Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources.
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