1. Explain the concept of the marketing mix. What are the four Ps? How can an en

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1. Explain the concept of the marketing mix. What are the four Ps? How can an entrepreneur use bootstrapping in the marketing mix?(4 Marks) (Minimum 200 words)
2. Explain the differences among promotion, publicity, personal selling, and advertising. Support your answer with examples. (3 Marks) (Minimum 200 words)
3. Why is it important for entrepreneurs to develop financial plans for their companies? And How should a small business manager use the financial ratios?(4Marks) (Minimum 200 words).
4. What are the four rules for effective bootstrapping? How could you apply these rules to a business that you have started or are hoping to start some day? (4Marks) (Minimum 200 words).
Important Notes: –
• Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc.
• You must include at least 6 references.
• Use APA style for writing references.
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