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This unit looks at contemporary issues of innovation and disruption affecting the global fashion industry. It will provide you with an opportunity to study in detail current issues which may inform areas of further investigation of relevance to the writing of your MSc Final Major Project. This unit aims to develop your understanding of change within the fashion industry from a global perspective and the resulting business models and areas of focus emerging in response to changing socio-economic trends, innovative technologies and disruptive economic and management priorities.
Assessment consists of four mandatory questions associated with the topics covered in this unit, all of which must be answered. You are encouraged to choose brand(s) you would like to work for at some point in your career and consider the summative assessment as your opportunity to obtain in-depth knowledge of business(es). You must conduct primary and secondary research for this assessment.
Total word count: 5000 words. It does not include title page, executive summary, table of contents, list of figures, tables and charts in the report (including titles, descriiptions and sources), reference list and appendices. • Any sources referred to must be cited in the text and listed in the Reference List, following the Harvard method; • Your report must be analytical. • You are required to apply concepts, theories and frameworks discussed in the unit and explained in the recommended readings to support your analysis and discussion; • You must demonstrate evidence of your engagement with relevant academic literature and secondary sources and • You are expected to conduct primary research to complete this assignment.
My chosen brand is: yves saint laurent
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