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Licensing is a popular method for companies looking to enter foreign markets without significant financial investment. In a licensing agreement, a company (the licensor) allows another company (the licensee) to use its intellectual property (such as a patent, brand name, or trade secret) in exchange for fees or royalties. A well-known example is Disney licensing its characters to various manufacturers around the world.
Question: What do you think are the main advantages and disadvantages of licensing for a company trying to expand internationally?
Feel free to share your thoughts or examples you’ve seen of this strategy in action!
Do you need this or any other assignment done for you from scratch?
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.