It′s time to turn our Brand Style Guides (BSGs) into effective digital ads using

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It′s time to turn our Brand Style Guides (BSGs) into effective digital ads using Photoshop! For this assignment, you will use assets/branding from your BSG assignment (the one where you created a brand for a made-up business) to create three digital display ads:
1 Horizontal Rectangular Ad – 600pxW x 300pxH
1 Vertical Rectangular Ad – 300pxW x 600pxH
1 Leaderboard Display Ad – 1200pxW x 300pxH
For this assignment, use the fonts (or something similar), colors, messaging/mood from your brand style guide to create three unique ads with three unique messages. Please submit three individual .psd files and three .png files (six total files) to Blackboard for this assignment.
Your ads must have the following:
1 stunning image
A compelling headline
A background image/texture/color
A CTA button
1 business logo
This is messaging challenge as much as it is a layout challenge. At least one of the ad dimensions above can make organizing your content a little tricky 🙂
Please note: I do not expect perfection from these designs. This is your first shot at using PS so take your time, do the best work you can, and we′ll improve upon our designs later in the semester. If you are struggling with the PS interface, go back to last week′s hands-on tutorials to re-engage your brain and make the design process easier.

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