PLEASE 1. do not use any AI. 2. data and the survey questions are in the file. 3

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PLEASE 1. do not use any AI. 2. data and the survey questions are in the file. 3. Only write Survey analysis & findings, Recommendations(most important!! please be specific), Limitations parts of the paper. 4. consistently use Havard referencing style. Descriiption of assessment task
The aim of this report is to provide your recommendations to management for your client brand. It should be a distillation of your research and analysis. The project will help you improve your skills in understanding consumer behaviour, undertaking consumer research and reporting insights and recommendations from your research results. Report requirements
Report your recommendations for your focus brand on how to improve consumer attitudes toward the
product. If it is the top brand, please devise a set of strategies to maintain and/or strengthen their competitive advantage in the marketplace. If your focus brand is the underdog, please advise their marketing team on how to change consumers’ attitudes. Survey analysis & findings
This part should have a detailed discussion of the survey and the findings.
Recommendations
This part is really important as this will demonstrate how much you have learnt in class and will
carry around 40% of the total weight for the project report.
Precisely and logically discuss actions/strategies in relation to the findings and analysis of your
research.
Limitations
Briefly discuss the design and methodology that impacted the interpretation or findings of your
report.

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