The Assignment must be submitted on Blackboard (WORD format only) via allocated

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The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
Course Learning Outcomes-Covered
Explain of the concepts, models for formulating strategies, defining the organizational strategic directions and crafting a deployment strategy.(LO-3)
Evaluate and chose Team size, composition, structure, leadership and administration, all factors that impacts the success of a new product development team.(LO-4)
Assignment Marks: 10
Instructions for Students:
Read the case “Organizing for Innovation at Google” in Chapter 10 of Strategic Management of Technological Innovation, Page 225.
Apply the knowledge from the chapter and conduct your own research to gain a deeper understanding.
Provide critical analysis and discussions for each question below. (150–200 words)
Answers should be comprehensive, clear, and reflect both conceptual understanding and research insights.
Questions:
Google’s Mission and Growth (2 marks)Describe Google’s mission under Eric Schmidt’s leadership and how it influenced the company’s approach to growth and diversification. Include examples of how Google expanded beyond search and advertising.
Structure and Hierarchy (2 marks)Explain Google’s approach to hierarchy and structure as it grew into a large company. How did Google attempt to retain a “small-company feel” despite its rapid expansion?
Team Organization for Innovation (2 mark)Google’s engineers work in small, autonomous teams. Discuss how this team structure supports innovation within the company.
Role of Incentives in Driving Innovation (2 marks)Google encourages employees to spend 20% of their time on personal innovation projects. What impact might this have on an employee’s creativity and job satisfaction? Provide examples of how this might lead to new product development.
Comparison with Traditional Corporate Structures (2 marks)Google’s “technocracy” contrasts with typical divisional structures in other companies. Describe these differences and discuss how Google’s model supports cross-unit collaboration.
NOTE: It is mandatory for the students to mention their references, sources and support each answer with at least 2 peer reviewed journal.

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