Review your financial and market performance during the second year.

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Review your financial and      market performance during the second year. Highlight the key features of      the business plan presented to the venture capitalists: brand strategy,      pricing strategy, advertising strategy, and sales channel.
Assess your business strategy      and performance during the second year including brand, pricing, and      advertising strategies. Think about how a sales channel is determined in      the market plan and supported by marketing and consumer research.
Explain actions taken regarding      the marketing plan. Include justification for departures from the      marketing plan and significant events that may have impacted the outcome.
Assess your current situation      in the market, considering your firm’s strengths and weaknesses, external      opportunities, and threats. Think about concepts including the firm’s      goals, focus, culture, customers, and competition.
Summarize how you have      prepared your firm to overcome obstacles and compete in the future. How      would incorporating services marketing help overcome any of these      identified obstacles?
What were the lessons learned      and recommendations for the marketing plan? Think about the controls you      put in place and what you would do differently.

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