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Write a 3–5-page paper addressing the following sections. Include headings, sub-headings, and references.
Develop strategies for each element of the marketing mix as outlined below.
Overview:
Include an overview of the product you chose in unit 1.
Include relevant information about the target market and competitive environment you identified through previous assignments to support your strategy selections.
Product Strategies:
Describe the product line/product mix strategies your company should use. Consider the following aspects:
Features: How will the product benefit the target market?
Packaging: What packaging strategies will enhance the product’s appeal?
Brand: How will you position the brand to resonate with the target market?
Label: What labeling information is essential for the consumer?
Pricing Strategies:
Identify the pricing objectives and tactics that will be used. Address the following:
Pricing Objectives: What are the goals of your pricing strategy (e.g., market penetration, skimming, competitive pricing)?
Pricing Tactics: What specific tactics will you implement to achieve these objectives (e.g., discounts, bundling, psychological pricing)?
Promotion Strategies:
Provide a detailed plan for promoting the product, including:
Marketing Channels: Identify two marketing channels you will use (e.g., social media, email marketing, influencer partnerships).
Channel Descriiption: Describe each channel and explain why it will be effective for reaching your target market.
Place Strategies:
Outline the distribution strategy for getting the product to the consumer, considering the following:
Supply Chain: How will the company efficiently supply the product/service to consumers?
Retailers/Resellers: Are there specific types of retailers or resellers you will partner with?
Market Changes: What market changes should be considered in your distribution strategy?
Distribution Channel: Define the distribution channel(s) you will use.
Format:
This assignment should be double spaced, 12-point Arial or Times New Roman Font
Include references and in-text citations
Assignment will be 3-5 pages not including the title page or reference list
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Do you need this or any other assignment done for you from scratch?
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.