What story will capital budgeting techniques and profitability ratios tell me ab

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What story will capital budgeting techniques and profitability ratios tell me about my company?
Part One
Return to the same MS Excel file you submitted for Memo 6. Under the Week 7 tab, gather the information needed to determine the capital budgeting and profitability ratio information about your chosen company and its closest competitor.
Part Two
In a memo to the Chief Executive Officer, answer the following questions, which are pre-loaded in your Memo Template:
Capital budgeting is only as good as the feedback loop in any company. Communicating effectively about the company’s mission, vision, and strategy is key. How can leaders be better and more effective when it comes to developing a capital budgeting strategy that aligns with the company’s mission and risk tolerance?
Profitability ratios are used to determine a company’s overall financial condition. Using any three return or margin profitability ratios, what do they tell you about your chosen company and its closest competitor? Do you see any red flags? How profitable is the company in relation to sales? How profitable is it in relation to assets? How profitable is it in relation to equity?
Which of the two companies is the “better run company”? (Keep in mind that you will get posed this question for the next several weeks. Track how you grow from this week to the next week with your response.)
I have attached the Memo Template as well as the Excel spreadsheet that needs to be filled out for week 7 after you get the information

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