2. Data Collection: Gather data from a minimum of 100 recent social media activi

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2. Data Collection:
Gather data from a minimum of 100 recent social media activities (posts, videos, photos) spanning at least two different platforms. Refer to the attached template for guidance.
This raw data will form the basis for subsequent analyses.
Ensure the raw data is included in your report submission. 5. Content Theme Identification:
Discover recurring themes in the content, potentially using descriptions, hashtags, or general content context.
As a guideline, for every 100 pieces of content, group them into 7 to 15 distinct themes. Data Collection
Platforms: Use platforms like Instagram and Twitter (or alternatives such as Facebook and TikTok).
Content Types: Gather 100+ items, ensuring coverage across posts, videos, and photos.
Template: Use the template provided in your project resources to organize the data into categories like:
Platform
Post Type
Description/Hashtags
Engagement Metrics (Likes, Comments, Shares)
Content Theme Identification
Analyze Descriptions and Hashtags: Look for recurring phrases, words, or ideas.
Categorization:
Group items based on common themes such as “Sustainability,” “Product Features,” or “Customer Stories.”
Aim for 7–15 distinct themes.
Deliverables
Include the raw dataset and your categorized themes in your report.
Visual aids (charts, tables) for engagement trends and theme popularity may strengthen your analysis. (SAMSUNG is our brand)

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