( need to write about the business boycott. Choose a company that is boycotted.

Do you need this or any other assignment done for you from scratch?

We assure you a quality paper that is 100% free from plagiarism and AI.

You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)

NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.

NB: All your data is kept safe from the public.

( need to write about the business boycott. Choose a company that is boycotted.
-social learning theory
-phycological theory of planned behavior
-theory of reason behavior
-social
-Government
-What action to say about the boycott
Have you analyzed the boycott in terms of culture?
Could you talk about politics as well?
what changed
-What is its impact? Not just to talk about the consumer but also the whole company.
Marketing communications-specific campaign
what the brand did and what happened in this brand in their country
abstract include )
Essay Question
International Marketing 2022/23
Although boycotting as a voluntary, anti-consumption behaviour has occurred for decades,
consumer groups are increasingly adopting boycotts as their favoured coercive means of
expressing their dissatisfaction against firms in the marketplace (Sen, Gurhan-Canli and
Morwitz, 2001).
Boycotting campaigns against international companies are on the increase constituting a real
threat to companies’ internationalisation, competitiveness and marketing activities.
Using an example of your choosing, critically discuss the impact of boycotting campaigns on
your chosen international company and evaluated the effectiveness of its response to minimise
the boycott impact.
This might include:
– Your chosen company’s internationalisation.
– Your chosen company’s competitiveness.
– Your chosen company’s marketing strategy.
– Your chosen company’s marketing activities (e.g. elements of marketing mix, brand
image, customer relationship, etc.)
It is suggested that research for the essay starts with the book chapters and articles on the
reading list provided, followed by search for and review of some of the journal articles cited,
and wider search of academic and practitioner sources to include those on the Internet.
The essay should be up to 1,500 words long. Assessment will be based on:
. search and review of academic and practitioner reference sources
. structure and presentation to include English grammar and spelling
. analysis and discussion of sources accessed
. ability to integrate theory and practice
. use and citation of reference sources
Choice of international company
You should choose a specific, named international company, in any industry that have been
boycotted in the past by any consumer group in any country in the world.
It is probably advisable to select an international company with good international presence:
this should facilitate gaining access to the type of information you will require.
Research
The starting point for your research of academic sources will be the book chapters on the course
reading list. From these chapters, you should search for, review and discuss some of the journal
articles which are cited. Wider search may lead to additional academic (book and journal
articles) sources which are relevant for your essay.
You will also need to search for and review practitioner sources relating to the company you
have chosen to focus on. These sources might include company reports and websites, company
communications, practitioner journals, government/ industry/trade association reports, reports
from research agencies, specialised press and so on.
Suggested Structure and Content
Introduction
Start your essay with an Introduction in which you introduce the topic to be researched and
discussed, indicate the scope of your essay, and provide an outline of the structure of your essay
– i.e. what you are going to include.
Headings
Use some Headings so that your main sections are clearly identifiable. Numbering systems are
not necessary for essays.
Content
You will develop your own structure for the essay and use the reference sources within that
structure to discuss particular issues, present research findings and other evidence.
This particular essay is likely (suggestions) to include sections on:
• definitions of and types of consumers boycotting;
• consideration of how the boycott impact your chosen international company. Thus,
your lectures can help identify areas of possible impact as well as your analysis of the
chosen boycott in relation to your chosen company;
• consideration of key marketing elements that may have been impacted by the boycott;
• evaluation of the above with reference to the company you are researching
Structure
There is no prescriptive framework/structure: you should decide for yourself.
-You could review and discuss all your academic literature sources first, and then follow this
with a section in which you describe and evaluate the activities of your chosen company.
-Alternatively, you could introduce your company early on in the essay and then throughout
the essay integrate theory and practice, for example:
. after you have explain boycotting, consider how your company faced it;
. following a review of the internationalisation, competitiveness or marketing activities,
consider how these apply to your international company;
. explain what marketing elements have been impacted by the boycott and how your
company tries to avoid or managed them;
. integrate theory about international marketing with the ways in which your company
deals with consumer boycotts.
Conclusion
Remember to include a brief Conclusion in which you summarise the key findings from your
research and discussion. You may wish to include comments about possible concerns/issues
for the future.
Length of essay (see later on also)
This is up to 1500 words. So, you will need to prioritise with respect to how you present your
research. Often, some of your material can be presented in a diagram, table or chart which
effectively condenses and displays it… saving words.
Presentation
Essays should be impersonal: avoid the use of ‘I’, ‘we’, ‘you’.
Ensure that sentences have verbs.
Do not start a sentence with the words ‘and’ or ‘but’.
Good English is essential: no jargon or slang please.
Think about what you are writing. Make sure that sentences make logical sense.
Aim for good grammar and correct use of apostrophes!
Avoid carelessness with spelling, and mis-copying of names from reference sources.

Click Here To Order Now!