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Step 1:Create a Business Plan
*Please note: if you are not an artist, please choose an artist friend to develop a business plan for.
Your outline to develop a step-by-step strategy for success.
1. YOUR BUSINESS
A. Mission Statement
Figure out what your mission is by asking yourself the question, “why do you want to be a professional artist?”
B. Vision Statement
Your vision statement should describe where you want to take your art business in the future. But, success means something different to each and every artist. Do you want to be famous? Leave a legacy? Change the way people interact with art? Get rich? Do you want gallery representation? The answer is up to your
C. Goals
Now, depending on your definition of success, develop short-term and long-term goals that will keep you on track. Try to set goals for each of the following: the next three months, six months, one year, three years, and five years. (Visualizing your art career like this will help you see the natural progression of steps to take, erasing the pressure to become an overnight success!)
Take this goal-setting advice from Catherine Orer, business and PR strategist for artists: “‘Quitting my day job to do art full time’ or ‘sell my art’ are not clear career goals.” Instead, Catherine asks you to dig deeper: “What type of career do you want? How much do you want to earn?” Spelling out exactly what you want to do will help you take the actual steps.
2. YOUR CUSTOMER
The next step is to identify who your ideal client is so you can market your artwork in the most effective way possible. Start by answering these questions:
What age group or income level can afford your pieces?
What are your client’s goals and how does your art help the client achieve them?
Where do your customers buy art?
Where do these buyers live, travel, or hang out?
What are their hobbies? Attitudes? Style? Interests?
What type of buyers understand your work?
Why do your clients buy art?
What connection can you find between you, your art, and your buyers?
What kind of marketing would reach them best (word of mouth, email, social media)?
With these answers, you can set up a well thought out plan of attack for your art marketing strategy. You can go where your buyers go, form (Links to an external site.)important (Links to an external site.)relationships, and know exactly how to talk with them confidently about buying your artwork.
3. YOUR COMPETITORS
Much like understanding your target customer, you can’t dive into the art business world without understanding the rest of the art market—and that means who you are competing with.
Take the time to research other artists that are similar to you. Do they have great connections in the art world? Do they need better photos of their artwork? What are their prices like? Figuring out both their strengths and weaknesses can help you develop a plan for your own art business and gain a competitive advantage.
4. YOUR FINANCES
Expenses
Like any business, you are going to have expenses. But, they don’t have to eat up your hard earned profits if you plan for them ahead of time! In this section of the art business plan, write down the costs of everything you can think of, from supplies to renting studio space.
Funding
Once you’ve created your itemized list, you will need to formulate a plan on how you are going to pay for everything at the start of your art business. Do you have savings built up? Do you need to apply for an artist grant (Links to an external site.)? How many pieces do you need to sell to cover all of your costs? Is crowdfunding a good option for you (Links to an external site.)?
Pricing
The answers to those previous questions about funding will get you thinking about how much you need to charge for each piece to actually make a living as an artist. Check out “How to Price Consistently for Art Sales Success (Links to an external site.)” to learn more about different pricing methods.
5. YOUR MARKETING
Marketing Platforms
Based on the profile of your ideal buyer, settle on the exact marketing strategy that complements your art business. Think about which of these art marketing outlets you should use: social media, email newsletters, art fairs, galleries, blogging, etc.
Where to Sell
Whether you target physical galleries, sell online, network within artist associations, or rely on a mixture of opportunities, determine where your potential customers will have the most eyes on your art.
Your Story
The next step is to write down your story as an artist. This is one of the most important steps because it’s how you can form a worthwhile connection with your possible collectors.
6. YOUR PROCESS
List out every single step of your art business workflow (Links to an external site.), from creation to sale. This will help you truly understand how long the process takes and how you should plan your schedule.
Plus, it’s a handy document to refer back to it in case you get stuck on what to do next! Here’s an example of what your process could look like:
Buy supplies
Begin piece
Share work-in-progress pictures on social
Finish piece
Take photos of finished artwork
List piece and details on Artwork Archive (Links to an external site.)
Put piece up on personal website
Share on social media
Email collectors
Submit artwork to upcoming show
Generate invoice (Links to an external site.)
Record sale in Artwork Archive
Step 2: Create Artist Statement
Sooner or later, people are going to have questions about your work, and they’ll look to your artist statement for answers. Your artist statement will either entice them to dig deeper into your art business or it will scare the sale right out of them.
In order to nail this introduction and make your art business unforgettable, answer these five questions for potential buyers in your artist statement:
1. Why Do You Make This Type of Art?
Why are you drawn to this subject? How do you choose a theme? Giving a behind-the-scenes look into what drives your art is an excellent way to begin building an emotional connection with your audience.
2. What Does Your Artwork Represent?
Does your art represent something about you? Does it represent a message about the world? Does it focus on a piece of history or look to the future?
Give just enough detail to keep readers interested and grasp your artwork better. Artist statements are intended to be an introduction. As the old saying goes, always leave them wanting more. Too much detail upfront and your readers’ eyes will start to wander.
3. What Inspires You?
What connection do you have to your art? What motivates you? Enthusiastically express why you create what you do and your audience will feel more enthusiastic about it, too.
4. How Do You Make It?
Why do you use certain materials? What techniques do you use? Is there a connection between your process and your artwork’s message? Explaining what goes into a piece can help buyers grasp the significance and scope of your work.
5. What Does Your Art Mean to You?
How do you interpret the meaning of your work? Now, this question should be handled carefully. Notice that this question has no intention of directing your viewers on how to feel or think. It’s crucial to focus solely on your own understanding here because everyone views art differently.
The goal of your artist statement should be to widen the reach of your audience. And, laying down the law on exactly how to process your artwork simply defeats the point and might turn away buyers.
Step 3: Price and Photograph Work
Please competitively price and photograph 5 works of art.
– Explain Your Pricing Structure and Profit Margins
* See Photograph and Price Artwork
Step 4: Gallery Marketing
– List 3 Galleries whose mission statements align with your own
– Develop an individualized approach to working with the potential gallery
Do you need this or any other assignment done for you from scratch?
We assure you a quality paper that is 100% free from plagiarism and AI.
You can choose either format of your choice ( Apa, Mla, Havard, Chicago, or any other)
NB: We do not resell your papers. Upon ordering, we do an original paper exclusively for you.
NB: All your data is kept safe from the public.