Choose a specific company and critically analyse its OM processes against the fo

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Choose a specific company and critically analyse its OM processes against the four general topic areas of operations management: Direct, Design, Delivery and Development. Apply appropriate operations theories, concepts and case examples to support your arguments. Highlight recommendations to improve the performance of the company based on your learning from this module
Note: You may choose any company in different industries to complete the essay. The company information can be gathered from various sources (e.g., reliable websites, business reports, books and journal articles). The essay should be well structured into different logical sections (e.g., Introduction – 6%, background of the selected company – 8%, analysis and recommendation – 30%, conclusion – 6%), and you should make sure that you write in a focused manner.

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