You are the communication director at Acme Widget Co. and oversee a small team o

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You are the communication director at Acme Widget Co. and oversee a small team of direct reports. The CEO has recently brought three items to your attention that he would like you to address. Part I: Communication Plan The first item impacts external communication strategies. A new bicycle model that was part of a prerelease trial recently received many poor reviews on a prominent online marketplace website. One of the most-read reviews was from a customer with a high user following. The review read: “I’m an avid biker, and I was all for the automatic downhill braking feature on this bike, but ten minutes into my first ride, the automatic braking kicked in while I was still on a flat stretch and threw me over the handlebars directly into the road. Thankfully, there was no traffic and I walked away with just some nasty scrapes and bruises. This could have been a lot worse if I were riding on a busy road. If you’re riding in any kind of high-traffic area or intend to go faster than 5 mph, do NOT get this bike!” There was a problem with the prerelease braking sensor, but it was fixed before it was released to the general public. You need to explain to your team how you can work together to rebrand the product and use multiple mass-media channels to reach various audiences to increase sales, despite the poor reviews. The second item impacts internal communication. It has come to the CEO’s attention that employees aren’t reading the monthly newsletter, a lengthy but helpful print publication that addresses everything from birthday shoutouts to organizational announcements. Recently, employees have been chatting about an upcoming reorganization of staff and getting anxious, but aren’t reading the newsletter that has accurate information. It is important for employees to read the publication so they can get accurate information at appropriate times, avoid spreading misinformation and speculation, and keep everyone informed. You’ll need to create a few key strategies that can help increase the efficacy of information sharing with employees. Part II: Hiring Request The third item impacts the size of your team. The CEO informed you that your department has been given a substantial budget increase in order to hire for three new communication positions that will help the company address current and emerging trends in the field. While the funds have been allocated for this purpose, you will need to explain the need for these new roles.

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