and the speed at which they may move. Considering these features while creating the cars will attract more people from the younger generation and expand the demand. Incorporating these strategies in the formulation of vehicles will help improve the brand image and increase the market size since it pays close attention to critical characteristics people like. An intensified concentration of customer preference will help the business to obtain a broader market.

Conclusion

Ford Motor Company has been in the automotive industry for a long time. It has thrived in its operations by meeting consumer demands and incorporating strategic business activities that maintain its value. The business provides commercial and luxury automobiles for its customers and ensures that it allows for quality products that improve the brand image and name. The company is strategically positioned in the market and conducts frequent market improvement plans to accommodate new and current technology in its product line. Ford Motor Company has embraced different characteristics that identify with its brand image.

A long-time existence in the market builds a strong brand for the company and gives it a strong positioning in the market