Category: Advertising

Representation of Sexuality in the Media: Advertisement It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to…

Persuasion Techniques in Aveeno Advertisement Introduction While trying to increase the commercial appeal of a particular advertisement, its designers commonly resort to utilization of three foremost principles, upon which Aristotles theory of persuasion is based  namely, appeals to Logos, Ethos and Pathos. The Aveeno Nourish (haircare collection) advertisement, found in People Style Watch Magazine,…

Effective and Ineffective Ads: Share a Coke Ad The advertisements of two rival multinational beverage corporations may be regarded as examples of effective and ineffective campaigns. From a personal perspective, the Share a Coke ad by Coca-Cola is one of the most positive and heart-touching (Brand News, 2015). In general, this campaign that implied the…

On the Effectiveness of Advertising Posters The first advertisement selected for the assignment has been produced by McDonalds and is titled Fall is Here (2016). According to the review conducted by Wedel and Pieters (2008), objects that commonly attract a lot of visual attention include faces and bright or large-sized elements of design. The advertisement…

The Mountain Dew Zero Sugar Ads Analysis Mountain Dew Zero sugar ad is a minute-long video featuring a famous actor Bryan Cranston and actress Tracee Ellis Ross. The ad is a parody of Stanley Kubricks movie adaptation of Stephen Kings The Shining. The video shows the iconic Heres Johnny! scene from the movie, with Cranstons…

Advertising & the Obsession With Thinness Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects. Thus, logos is responsible for the expediency and logic of the arguments and information given, while pathos is responsible for the emotional component. The main goal of ethos becomes…

Advertising: Ethical Theory and Business Table of Contents Introduction The Purpose of Advertising Conclusion Works Cited Introduction The act of purchasing a space to promote a product, service, or charitable cause is advertising. Advertisements, tactics, and procedures are used to put items, services, ideas, or causes in front of the public eye and convince them…

Pepsi Max: Australian Advertising Table of Contents Message Strategy in Advertising Creative tactics in advertising Pepsi Max in Australia List of References Message Strategy in Advertising A message strategy is fundamentally an idea that addresses the methodology through which a message is to be communicated to the target audience. The message strategy for a brand…

Advertisements in Terms of the Social Science Article Choice I chose four advertisements, as they appeared to be engaging in terms of the social science questions they identify and address. Each ad represents different products  toothpaste, locks, beer, and a Red Cross campaign. However, they are all united by the various social representation of…

Analysis of Olay Advertising Campaign When creating a public message, each advertiser should consider their audience, purpose, and occasion for their address. Scholars recommend figure out what they (the audience) want or need and give it to them; your reward is their undivided attention and, perhaps, the behavior youre hoping for (ORourke, 2019, p. 6).…