Category: Aromium will be able to direct its product to a specific target market of consumers who are mainly interested in candles with aromatherapeutic benefits and fragrances within the candle industry.
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Aromium has decided to primarily target this product towards young people aged between 16-22 through a niche marketing approach. Through a narrowly selected target market
Aromium has decided to primarily target this product towards young people aged between 16-22 through a niche marketing approach. Through a narrowly selected target market by analysing the competed survey