Category: Beverage

Childrens and Adolescents Use of Sugary Drinks Table of Contents Introduction Discussion Conclusion Reference Introduction Children and adolescents are at grave risk for health problems due to the excessive intake of added sugars, particularly sugary drinks. Minority and low-income children are disproportionately affected. The use of added sugars by children and adolescents must be reduced…

The Use of Biodegradable Straws in Food and Beverages Business Table of Contents Introduction Literature Review Reducing the Plastic Negative Impact Alternatives Exist Opposition Opinion Conclusion References Plastic straws usage is part of the problem of plastic pollution and its adverse impact on the planets ecology. Nature is dying, and all new consequences of plastic…

Sugary Drink Tax as a Public Health Policy Table of Contents Making the Case for the Policy Possible Arguments Against the Policy Getting Buy-In and Involved Groups Conclusion References Many groups and individuals are involved in the process of policymaking, and various methods to develop and implement policies exist. Researchers have come up with several…

Red Bull Energy Drink: Marketing Plan & Strategy Executive summary The marketing plan entails a marketing strategy for Red Bull energy drink. An overview of the external environment in the energy drink industry is given. The competitive challenges in the market are identified and hence the importance of developing an effective marketing strategy. The firms…

Supply Chain Strategy for the Foods and Drinks Sector Introduction The ability to design and maintain resilient supply chains is one of the key requirements in logistics and distribution to remain prepared for unexpected events and be capable to quickly restoring to normal operations. Particularly, it is important during pandemics, when countries are not affected…

Logistics Network of the Food and Beverage Production Industry The supply chain serves as the core of todays enterprises, becoming the foundation upon which effective business operations are based. The correct organization of a supply chain is key to navigating along the optimal path in todays globalized, changeable business landscape. As such, logistics networks hold…

Tenzing Energy Drinks Price and Distribution Tenzing Natural Energy Tenzing is a purportedly natural plant-based non-GMO energy drink. The company was started by a Dutch businessman who was a former Redbull marketing executive. It is marketed as a recipe inspired by the brew of Himalayan climbers with a triple hit of natural caffeine, vitamin C,…

The Custom Protein Drink Marketing Plan The American beverage and sports markets demonstrate a growing interest in health consciousness, fitness, and alternative sources of protein. In 2021, the market was dominated by plant-based proteins and products that contain additional nutrients (PRNewswire, 2022). The local industry in Newark is similar to the countrywide trends for healthy…

Food and Drink Industrys Innovation and Barriers Executive Summary The paper presents a study of the innovation in food and drink industry, specifically fast food sector. The fast food sector has innovated itself to meet the changing consumer need and therefore have invested in biotechnology, food technology and robotic sciences. They have invested in development…

The Red Bull Energy Drinks Distribution Channels Table of Contents Introduction Distribution to the Market Place Strategy Promotion of Energy Drinks Indirect Distribution and Recommendations Conclusion References Introduction Red Bull is a sugary energy drink popular among young adults and teenagers. The company producing the energy drink has employed many strategies in the field of…