Category: Beverage

Porters Five Forces Analysis of the Food and Beverage Industry Table of Contents Introduction Rivalry among Existing Competitors: High The threat of New Entrants: Moderate Bargaining Power of Suppliers: Low Bargaining Power of Buyers: High The threat of Substitutes: High Conclusion Introduction As many Australian university students spend money on food and drinks on campus,…

Sports and Energy Drinks Market Sports and energy drinks sales are growing around the world. With new countries like India and China becoming relevant, analysts estimate the market will grow with CAGR of 10% in the near future (BCC Research 2015). This paper will analyse whether there is a place for new companies in this…

Government Intervention into the Soft Drink Market Introduction In recent times the public health sector has put up with varying concerns of the twentieth century. As it were the advancements in the technology industry and economy have motivated the rise of a new health concern in the form of obesity. Essentially it is a condition…

Food and Beverage Plan: The COVID-19 Pandemic Influence Globally, the COVID-19 pandemic has affected many social spheres and made adjustments to the way people live. One of the sectors that have felt the impact of the pandemic acutely is the food and beverage industry. Both in Canada and elsewhere, catering has become limited due to…

Red Bull Energy Drink: Marketing Plan Analysis Executive summary The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca-Cola Company, PepsiCo, and Gatorade Company. A comparison of the competitive advantage with Red Bull GmbH is conducted. The plan also includes an illustration of…

Soft Drink Manufacturing: Marketing Strategies of Coke The soft drink manufacturing industry is one of the largest and fastest-growing sectors globally, with a strong customer base spread worldwide. To maintain its dominance on the international stage, the industry ensures that it meets the ever-changing taste of its rapidly growing customer base by ensuring that its…

The Soft Drink Industry: the Coke and PepsiCo Question 1: The high profitability of the soft drink industry is as a result of combined factors of high products demand and regional market monopolies. There are limited soft drink operators in the market, while the products themselves are complements of other foods and beverages. Low competitions…

Marketing Project for the RedBull Energy Drink Table of Contents Situational analysis Macroeconomic analysis Market analysis using Porters five forces Competitor analysis SWOT Analysis of the Redbull Reference Situational analysis Redbull is an energy drink which is produced by Red Bull GmbH which is a private limited company located in Australia. The firm was established…

The V8 Infused Water Product Line Introducing New Beverage Favor Executive Summary Introduction Ten years ago, if one asked food and beverage executives about the US consumers future, few would have predicted how fast and relentless change has come. In their purchases  or lack thereof  Americans have contributed to abrupt landscape shifts, less…

EXTRA Energy Drink Company Limiteds Marketing Plan Executive Summary The marketing plan comprises the marketing strategies for EXTRA energy drink Company Limited, located in Texas-USA. The companys mission and vision statement have been analyzed in the introduction sectionan overview of the external and internal environment of the company by analyzing the PESTEL and SWOT. Furthermore,…