Category: Beverage

Coca-Cola Soft Drinks Brand Extension Table of Contents Background of Coca Cola Extension Idea Justification of the New Idea Target Market Marketing Strategy Ethical Considerations References Background of Coca Cola With a 19-percent increase in perceived brand value to approximately US$36.2 billion by 2019, Coca-Cola retains its place as the worlds most successful brand. In…

The Innocent Drinks Brand Identity The environment in which Innocent competes is dynamic and complicated. To maintain development and achieve a competitive edge, almost every firm takes into account external issues like political, economic, legal, and many others. When a company maintains earnings that are higher than the norm for its industry, it has a…

Marketing Plan: Energy Drink For Women This new energy drink aims to cater to the consumers demand for healthier options with less sugar and caffeine. Moreover, this beverage is manufactured in a local community, which is another selling point for conscious customers who want to support local brands. Some issues include intense competition in the…

Soda-Ban on Extra-Large Drinks Table of Contents Introduction Increased risk of obesity, diabetes, and heart disease Weight gain Conclusion Works Cited Introduction In 2012, the mayor of New York City, Michael Bloomberg, presented a proposal to enact a ban on the sale of large sodas and several other sugary drinks because of their high levels…

Soft Drinks S.A. Project Table of Contents Research Proposal Sampling Data Analysis Plan References Research Proposal The proposed research is focused on the investigation of the company Soft Drinks S.A and its failure to capture the expected market share by its new product. The need for the given research is justified by several factors. First…

Nova Energy Drinks Company Nova Energy Drinks company is an innovative solution in the beverage industry, offering a healthy alternative to a conventional energy drink. Excelled both in sales and social performance, Nova Energy Drinks is ready to distribute its product past the US territory, looking for long-term investments. This case-study assesses the risk of…

Rockstar Energy Drink Marketing Research Psychological factors According to Talloo (205), an individuals purchasing decision is influenced by a number of psychological factors such as beliefs and attitudes, motivation, and perception. Another psychological element relates to the consumers tastes and preferences (Schroder 56). Additionally, the decision to purchase the energy drink is also influenced by…

Do Energy Drinks Provide a Source of Energy? The case study A can of bull? Do energy drinks provide a source of energy? discusses the impact of energy drinks on the human organism. Most people think about caffeine as energy when they feel about this product. This ingredient does not contain calories but leads to…

Energy Drinks: Metabolic Energy Sources The component that contributes to most calories in energy drinks is glucose. Once a person consumes an energy drink, it is absorbed into the cells. In the cells, glucose is burnt to generate energy in the form of heat and adenosine triphosphate, a molecule that stores and gives out energy…

Proposed Tax on Sugary Beverages A recent debate concerning the proposal of Tax on Sugary Beverages has created a huge controversy and divided opinion. This division emanates from predictable sources. On the one hand, leading manufacturers and distributors of soft drinks have formed a vanguard of natural opposition to the proposed tax. On the other…