Category: BMW

Brand Audit of BMW: Historical Overview and Background Brand Audit  BMW Historical overview and background Parent company background Existing brands History of chosen brand Any changes in positioning/target market Competitors Existing brand extensions (if any) The birth of BMW can be traced back to Karl Rapp and Gustav Otto. Their respective companies; engine maker…

External Environment of BMW and Task Environment Factors: Analytical Essay 1.1 Industry of BMW BMW is a one of the leading luxury carmakers in the European automobile industry. In this automobile industry. BMW faces huge competition from its competitors who are Audi, Honda, Volkswagen, Porsche and etc. BMW Group also provides premium financial and mobility…

Changes BMW Undergone in The Process of Shifting from Engine Based Cars to Electric Cars: Analytical Essay 1. Introduction Bayerische Motoren Werke AG (BMW Group), the BMW tagline is designed for driving pleasure which is very popular among people. The company was founded on March 7th, 1916. Founded by FRANZ JOSEP POPP, KARL RAPP and…

Marketing Audit of Bavarian Motor Works (BMW): Analytical Essay Assessment question: Analyse marketing audit and its usefulness. Using SWOT framework conduct a basic marketing audit of Nando`s (or any other organization of your choice) analysing its environment, current marketing performance and strategy. (LO2-40%) The company selected for this project is Bavarian Motor Works, otherwise known…

Analytical Essay on BMW Corporate Strategy Introduction Bayerische Motoren Werke AG, also known as BMW, is a German based automobile manufacturing company founded in 1916 by Franz Joseph Popp, Karl Rapp and Camilo Castiglioni. Today, it is considered one of the best companies of the car industry and it is owned by the parent company…