Category: Brand

IMed Brand Driving a Paradigm Shift in Healthcare Executive Summary The influence of artificial intelligence (AI) is dynamically increasing in the healthcare industry. AI experts believe that it is a revolutionary technology, and its impact in the medical sector is life-changing (Mills, 2020, para. 4). Its great potential drives a transformative change in the modern-day…

The Nike Brand Advertisement Analysis Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed…

Aspects of Career Development: Personal Branding and Networking Table of Contents Introduction Career development and employability Assessment Reflection Conclusion References Introduction Building a successful career in 2021 seems to be harder than climbing Everest. Management science has evolved over the years and now spans a variety of sectors, including communication, marketing, psychology, sociology, and many…

Social Media Marketing: The End Users Attention and Factors Affecting the Popularity of Brand Posts Social Media is a term that refers to Internet-based platforms that enhance information sharing (Kaplan & Haenlein, 2010). Social media increases communication amongst users of Internet by allowing the sharing of information, messages, videos, and even audio. Social Media has…

Hotel Brands in the Post-Pandemic Era The pandemic caused by the global spread of coronavirus led to substantial changes in all spheres of life and industries. In particular, it impacted consumer behavioral patterns and peoples attitude to a well-recognized brand name that assures quality and instills trust (Chan, 2021, par. 1). That is why after…

Accor Hotel Brand: World-Leading Hotel Group Logo Image. Source: (Accor  World-leading hotel group in hospitality, n.d.) Website Screenshot Head Office Location Address Information The headquarters of Accor is situated in Tour Sequana, Issy-les-Moulineaux, within commuting distance of the southwest district of Paris, France. Accors main office is located at its headquarters in Paris, France.…

The Huskyboost Brands Social Media Marketing In the modern world, small businesses struggle to promote their services for various reasons. Such is the case with Huskyboost.com, a company that provides various boosting services for players in online games. Boosting in-game services showcase a perfect example of an overrepresented market segment. For instance, World of Warcraft…

The Power of Positioning: Unleashing the Potential of Brand Storytelling Positioning issues are directly related to trust, consumer loyalty, and desire to buy brand products. That is why positioning strategy is about differentiation, individuality, and strengthening positions in relation to competitors. It is also about what to rely on and how to create the right…

Product Branding in Online Shop Introduction Branding products in online shops is an essential part of the online shop success; it requires development of sound and effective strategic marketing of the products under consideration and it includes product, the website that is used to sell the product and the marketing strategies employed. Currently not much…

Influence of Brand Characteristics on Marketing Strategies Introduction Modern marketing strategies for promoting products and brands through social media are extremely diverse and vary depending on the characteristics and goals of companies. This study seeks to explore how key brand characteristics influence the choice of marketing strategies and the formation of the target audiences purchasing…