Category: Brand

Social Values in Branding Table of Contents Branding Concern on social responsibility Respect to consumers Competition versus quality products Branding is a positive social phenomenon Conclusion References Branding In the business world companies or business, ventures create an edge over their competitors in the market, by making their products unique from similar products in the…

Personal Leadership Brand for Women Introduction Every leader has a unique leadership style that defines his/her style of governing the juniors with each style depending on the situation, organization policy and the leader himself. This leadership method is often associated with the leader and is frequently branded with the leader. These styles are so many…

Brand Repositioning: Term Definition Table of Contents Relevance to the Customers Frame of Reference Should be Ensured Customers Permission for the Positioning Should Be Secured Deliverance of the Brands Novel Promise How Brand in the Car Industry Can Be Repositioned Conclusion References This paper discusses the topic of brand repositioning in a car industry. The…

Brand Management: Tea and More Table of Contents Introduction Major Facts and Problem Possible Solutions Advantages and Disadvantages of the Possible Solutions Choice and Rationale Converting Contracted Employees to Permanent References Introduction Global Tea was founded in 1985 in Los Angeles by three sisters who shared profound love for fine teas. Tea and More (TAM)…

Product, Branding, and Packaging Decisions Summary The paper is focused on the concept of ultimate branding opportunity. In the first part, the complexity and types of products are discussed. Then, readers may learn information about the strategies that firms utilize to adjust their product lines with the purpose of responding to the changing market conditions.…

Brand Personality and Self-Image and Consumer Behavior Abstract A product personality frequently signifies that the product/brand has a gender or gender-being. To distinguish the apparent gender of manufactured goods or brands, salespersons choose to display images and copy-text for diverse marketing communication (Berry 2000, p.149). Problem statement The problem statement of this proposal is on…

Brand Perceptions Marketing: Harley Davidson, Naked Juice, and Tropicana Juice Introduction This paper analyzes my perceptions of three brands  Harley Davidson, Naked Juice, and Tropicana Juice. While the paper contains individual analyses of each brand, it also highlights four issues in each segment  how each brand captures my attention, what captures my attention…

Subaru Brand With Japanese Origins Subaru is a brand with Japanese origins that has built its popularity in most developed countries of the world. Its history shows a clear interest in technology and innovative solutions complemented by high quality and reliability. Thus, the new project proposal will root itself in these ideas, targeting such populations…

Luxury Brands After Economic Crisis in 2008-2020 Introduction Luxury brands have been at the centre of interest for scholars and economists for a long time due to their specific and exceptional performance in times of economic hardships. In 2007-2011 the last severe and global financial crisis hit almost all areas of the world economy and…

Yum!: Brands Innovations and Commercialization Table of Contents Commercialisation System Example of Successful Commercialisation Recommendations Conclusion Reference List Innovations commercialisation has always been perceived as a critical prerequisite for the successful operating of a firm. Many companies practices and policies in this regard seem to prove such a statement. It might be relevant to investigate…