Category: Brand

Personal Brand Management and Social Media Table of Contents Introduction Why People Invest in Personal Brands The Choice of the Platform The Content Authenticity The Dark Side Conclusion References Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using…

Adidas, Reebok, and Patagonia Brands Transparency I have examined the websites of Adidas, Reebok, and Patagonia  the three leading companies in the transparency index. Their contribution is undoubtedly admirable; however, in my view, the most remarkable report was made by Patagonia. Since Hart (2019) mentions that this brand was included in the index for…

McDonalds: Brand Management Executive Summary McDonalds plan to extend its operations to Kenya is a good move. The company should establish the best pricing method to use as well as come up with an appropriate budget for the anticipated expansion. The report recommends McDonalds to price its products/services below the competition in order to survive…

Coca-Cola Branding, Mission, Vision and Values Brands have risen to become a significant intangible asset of a firm. Product branding requires a firm to apply both art and science skillfully to build a strong valuable brand. A strong brand requires creative designing, careful planning and execution. Branding gives a quick identification to the products manufacturer…

Arrid: Brand Management Analysis Arrid is the brand that was created and owned by Carter-Wallace Inc. Arrid is a brand of deodorant and body wash, and it was prevalent several years ago. However, recently, people from the United States started to report failing to find the production of Arrid in supermarkets. It might have happened…

Nike as the Best and Largest Sportswear Brand in the World Nike is the worlds number one designer and marketer of sportswear and the distributor of athletic footwear, equipment, and accessories for different sports and other fitness activities according to marketing research conducted on Nike1 (Khan et al,. 2020). Nikes sports products are focused on…

Starbucks Social Responsibility and Brand Strategy Table of Contents Introduction Background Alternative Proposed Solution and Recommendations Conclusion References Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the…

Brands Storytelling and Management I remember one episode from a TV show that attracted my attention  a wealthy person was telling a story related to the issues of his private life, and I realized that I felt connected with this man  regardless of his social status and money, he was the same as…

Spotify: The Brand Gap Questions Table of Contents Introduction The Influence of History on Brand Success Conclusion References Introduction Spotify is a digital music streaming service that gives access to millions of songs or podcasts and even videos from artists worldwide, as well as Apple Music and Amazon Music Unlimited. Spotify offers the legal ability…

Concessions: Dilution and Weakness of Brands? Regardless of the controversial attitudes to concessions effectiveness, in the present day, Primark and multiple other companies include them in their strategies of development. Primark is one of the largest international retailers that offer quality fashion, beauty, and homeware, operating in more than 380 stores across Europe and America…