Category: Consumer Behavior

The Motif Of Consumerism in The Works Of Edward Albee And Andy Warhol The meaning of the American Dream has changed numerous times since the phrase was coined in 1931. During that time period, the American Dream constituted a way of life that through hard work an individual could achieve personal and familial success regardless…

Impact of E-commerce Sites on Consumer Buying Behavior Abstract The development of the web, revolutionized the thought of the conventional way of shopping. A buyer is not concerned about the timings or particular location of the stores; buyer can be active at essentially all the time and can buy anything from anywhere. The impact of…

Children Manipulative Consumerism On Media Have you ever observed a child with their parent acting out in the store because they dont get what they want? That child that cries at the top of its lungs from the aisle behind you is more than just the pleadings of a kid bent on wanting to buy…

Samsung: The Aspects Of Consumer Behaviour INTRODUCTION Samsung is a South Korean conglomerate headquartered in Samsung Town, Seoul. It comprises of numerous businesses under the umbrella brand of Samsung. It was initially started as a trading company but has diversified into other sectors through the years. Samsung has been consistently successful in satisfying customer needs…

Impact of Cellphones Branding on Consumer Buying Behavior Abstract Branding is one of the most significant factor in consumer buying behavior. The paper consist about how branding impact on consumer buying behavior. Now a days cellphone industry in its boom stage there are many brands available for mobile phones & each brand has its own…

Factors that Influence Consumer Behavior tn the Purchase of Durable Household Products Overview The consumer conduct or purchaser conduct has increased expanded significance in a consumer oriented promoting arranging and the executives. Consumer behavior is the training utilized when individuals, groups, or associations select, use or discard the item, facility, thoughts or experience to satisfy…

SPS Preference of Retailers in Impulsing Consumer Buying Behavior Abstract Sales promotion efforts of marketers focusing on the incremental sales volume, acquiring market share, branding, consumer acquisition and retention. FMCG players are providing different schemes to consumers, retailers and sales force to capitalize the industry growth opportunities. Apart from consumer promotion and advertisements, promoting retailers…

The Factors of Costumer Behavior Motivation in IKEA INTORDUCTION The main purpose of marketing is to meet the needs of the customer and to make the customer feel good during shopping and to ensure that the experience gives positive results for the customer and the seller. There is no easy and specific way to improve…

Analysis of Research on the Role Which Influencers Play to Influence Consumer Behaviour Technological advancements have shifted the marketing designs adopted by firms. Since the advent of social media sites in 1997, consumers buying behaviours and purchasing parity have changed to incorporated social attitudes (Sudha and Sheena, 2017). Traditional marketing entailed relations between brand firms…

Does Consumerism Lead To Happiness? Do you think God would approve of consumerism as an attempt to create happiness in life? Today in this modern day society, consumers have become bombarded and overwhelmed by the media and advertisers who try to push consumers into buying their products. There are so many endless options. Many consumers…