Category: Consumer Behavior

Consumer Behavior: Does Nostalgia Sells? People become especially nostalgic when they are anxious about the present, and, especially, the future. The past is safe because it is completely predictable. Connecting with the past through familiar, loved brands transports people to another time by evoking the same feelings they experienced so long ago. Overview  Nostalgia…

Satisfaction And Regret As The Factors For Consumers Repurchase Abstract Nowadays, online sales are not only very common in China, but also popular all over the world. How to determine the purchasing intention of online consumers is very important. By analyzing the purchasing behavior of online consumers, the factors of consumers’repeated purchases may be the…

Consumer Behavior: Mitsubishi Xpander In Indonesia Automotive Market Company Background Mitsubishi was first established as a shipping company by Yataro Iwasaki (1834-1885) in 1870. In 1873, its name was changed to Mitsubishi Shokai Mitsubishi’s name consists of two parts: ‘Mitsu’ which means ‘three’ and ‘hishi’ (which being ‘bishi’ which means under ‘my title’) and therefore…

Consumer Perception: Blind Product Test For Various Chocolate Brands Introduction Consumer perception is known as a marketing concept, which includes the opinion that consumers have about products and the knowledge and understanding they have regarding these offerings (Izadi Manesh et al., 2015). Consumer perception includes how consumers view different products and services provided. Several factors…

Lifestyle Factors Influencing Purchase Behavior Of Youth In India ABSTRACT Lifestyle is an approach centered on way one leads life. Lifestyle is the way in which the people live, spend their time and money. Lifestyle of an individual is his way of expressing his feelings, attitudes, interests and opinions. The Lifestyle of individuals has always…

Impact Of Social Media Advertising On Consumer Buying Behaviour Meaning of Social Media Advertising Social media platforms. Social networking websites Social networking refers to the use of applications and websites to find people to establish communication with each other and build a good relationship with others. It enables the firm to directly communicate with its…

Social Media Advertising Influence And Impact On Young Consumers Behavior Abstract Social media is growing in size continuously from its introduction, as well as the number of people using it increases – there has been an increase of 9% since last year. Several impacts on consumer behavior are thought to arise from social media advertising,…

Influence of Shock Advertisement on Consumer Buying Behavior in India Introduction When an individual starts a business or is running a business, it becomes necessary for him to let people know about it. Promoting is essential to let others know about the business. Either offline or online, any sort of business needs customers to enjoy…

The Relation between Consumer Behavior and Social Marketing Introduction Adaptive software development is a design principle for the creation of software systems. The principle focuses on the rapid creation and evolution of software systems. The adaptive development method grew out of the rapid application development method. Adaptive Software Development replaces the traditional waterfall cycle with…

The Impact Of Social Media Influencers On Consumer Behavior Companies and organizations continuously want to create value for customers and build strong customer-relationships in order to capture value. For ages, firms and organizations have been seeking to shape their target audiences thoughts, attitudes and behavior so that they can attract more customers and build brand…