Category: Consumer Behavior

Teen Consumer Behavior Affected by Family The ability to evaluate long-term consequences is essential to successful financial decision making. Teens develop financial behaviors that can influence their actions as adults (Martin and Oliva 2001), such as making the strategic choice to delay gratification by saving and avoiding a debtors prison (Bernthal, Crockett, and Rose 2005).…

Advertising Effects On Consumerism: The Ways To Avoid Manipulation Since the moment we were born, our consumerist society has been making an enormous effort to convince us that were not good enough simply by being the way we are. The advertising industry has made us believe that the only way to feel comfortable with ourselves…

Price Discrimination And Consumer Behaviour The main focus of this research study was to study the phenomenon of price discrimination in the business universities. For this purpose Dainora Grundey & Ingrida Griesiene selected two business universities of Lithuania (Europe). A comparative analysis of both universities discloses that pricing strategies differ from university to university. They…

How Modern Technology Influences Consumer Behavior Throughout the years, media has proven to be a very powerful tool for influencing a large number of audiences from different walks of life. Most of the time, people are unaware that the digital media is already manipulating their purchasing behavior and buying decisions by creating appealing advertisements on…

Benefits and Limits of Political Consumerism Political consumerism is becoming an increasingly popular form of political participation as its impacts of causing positive global changes are becoming more significant outside of conventional political methods such as voting (Breivik et al. 2007). Defining political consumption is key to understanding its aims. As argued by Follesdal et…

Concept of Consumerism: Analytical Overview The typical American household contains an average of 300,000 items (MacVean). This staggering, slightly terrifying statistic displays America Consumerism is the idea that the mass purchase of goods and services is economically desirable (Consumerism, 2018b). It all stems from the belief that of high amounts of economic activity and strong…

Consumerism and Behavioural Economics: Analytical Essay In this discussion I am going to explore how behavioural economics can explain some of the drivers of consumerism, I will apply different theories and ideas, assessing to what extent they affect the ever-increasing levels of consumerism. Whilst doing this I will give examples and explain my reasoning for…

Ideas on Consumerism Versus Ideas of Robert Crockers in Somebody Elses Problem Consumerism is a term we shy away from. When someone mentions consumerism, we start the infamous blame game. It now, however, has become an alarming issue that must be dealt with. Robert Crockers book, Somebody Elses Problem, confronts the key issues that fuel…

Impacts Of Social Media Marketing On Purchasing Decision Of Electronic Goods Abstract: The Internet has become the primary source of information for a large number of marketers and consumers. In developing countries like India, the rapid growth in social media provides both marketers and consumers a platform for communication and sharing information. This research paper…

Post Modernism and Consumer Behavior: Analytical Essay Introduction Understanding consumer behavior is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product, the company will face losses. Consumer behavior is very complex because each consumer has different mind and attitude towards purchase,…