Category: Content Marketing

Final Placement Report as the Content Marketing Specialist An internship is a great opportunity for students to gain first-hand exposure to the professional world as it allows them to become acquainted with the working environment in the industry related to their field of study. During the internship, students can apply the knowledge they gained in…

IMC Trend Report on Video Content Marketing for the New Decade Introduction Content marketing is a relatively new form of marketing that has been constantly evolving over approximately the last decade. It involves the use of shared media online, including videos, articles, photos and social media posts. Content marketing is constantly changing and growing with…

Current Trends In Developing Content Marketing Strategies Trend Description Content marketing is a strategic marketing approach that helps in creating and distributing valuable, relevant, and consistent content that attracts and retains that particular audience  and, ultimately, to drive profitable customer action. Content marketing is at the core of best advanced showcasing efforts. Behind each…

Content Marketing as a Primary Tool in Building Effective Customer Relationship Content marking is a type of marketing which fixates on producing, publicizing and disbursing content for a specific target market online (Pulizzi, Joe; Barrett, Newt (February 2010), intended to accomplish: appealing to the general public extending the target market setting up and increasing sales…

Benefits and Difficulties in Applying Content Marketing Strategies from Organisational Perspective Nowadays, it is difficult for companies to establish themselves as more and more businesses are emerging on the market. Especially the tourism industry and hospitality industry face constant changes and new trends (Fleischer, Peleg and Rivlin (Byk), 2011). Companies need to manage and invest…