Category: Customer Relationship Management

Electronic Customer Relationship Management: Critical Analysis Introduction Electronic Customer Relationship Management (E-CRM) is perceived as a major paradigm shift from the traditional customer relationship management approach to the application of internet-based technologies in achieving customer relationship management objectives. The use of E-CRM system enables traditional physical customer proximity to be substituted by digital proximity. E-CRM…

Customer Relationship Management in Automobile Industry: Analytical Essay Abstract The concept and impact of Customer Relationship Management is helpful for growth and gaining more attention in present and future business world. Through Customer Relationship Management companies are focusing on retaining their legal customers and also focus on gaining new customers. The aim of this paper…

Effect of Customer Relationship Management Adoption in Business: Analytical Essay U.Zeynep Ata and Aysegual Toker from Bogazici University in Istanbul, Turkey have done research regarding The effect of customer relationship management adoption in business- to business markets. In this research, they investigate the effect of customer relationship management practices on customer satisfaction and firm performance…

Critical Analysis: Effectiveness Of Customer Relationship Management Initiatives On Customer Loyalty Abstract Purpose: The Purpose of this research paper is to understand the Effectiveness of CRM initiatives on the customer loyalty and retention. Research Implications: This paper provides a preliminary understanding of the CRM marketing initiatives on the customer loyalty in the long run. Future…

Use of Customer Relationship Marketing for the Success of the Business: Analytical Essay Introduction In now days in business world, Marketing Management playing a most important role. Most of aspects of the business world are highly depending on how successfully that business is practice in the Marketing Management. This assignment are more focusing on how…

Customer Relationship Management in the Hotel Industry CRM is customer relationship management. It will be used in all industries and companies that are related to customer and database. It is a combination of applications, a database and a set of processes that can inherit all interactions that managing customers. Basically, CRM manages all interactions with…

An Essay on the Main Hospitality Management Strategies and Their Importance in Creating Memorable Guest Experiences Innovation within the hotel industry is essential as it has the capability to renovate the hospitality industry positively. During the past years, inventions within the hospitality industry have advanced at a quick moving pace (Bowie et al., 2016). Besides,…